How Innovative Marketing Strategies Translate into Firm Performance: The Key Role of Firms' Strategy Implementation Capabilities
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- ContentType：Book Chapter
- DOI：10.1007/978-3-8349-6595-0_3
- Publisher：Gabler
- Author ：Adele J. Huber
- PrintIssn_Isbn：978-3-8349-2768-2
- OnlineIssn_Isbn：978-3-8349-6595-0
- SubjectCategory：Business and Economics
- Copyright：2011
- SeriesParentPublication：Effective Strategy Implementation
- Pages：=91-131