From apologia to benoit: An empirical test of image restoration strategies.

详细信息   

• 作者：Blosenhauer ; Joseph D.
• 学历：M.S.
• 年：2014
• 毕业院校：Rochester Institute of Technology
• Department：Communication and Media Technologies
• ISBN：9781303811135
• CBH：1553686
• Country：USA
• 语种：English
• FileSize：2449377
• Pages：39

文摘

This study looked at the effectiveness of William Benoit's image restoration strategies by using a post-test only experiment which featured four treatments. It compared consumers' feelings following responses made by a company after an image threat. Each response consisted of a combination of image restoration strategies,and while not all of Benoit's strategies were tested,the ones which seemed to be most commonly used were chosen. The present study showed two strategies,mortification and corrective action,were more effective than others tested. In addition,there were outside factors,such as perceived sincerity,which also had a role in the effectiveness of the restoration attempts.