The Right Man at the Right Time: Leo Castelli and the American Market for Avant-Garde Art

详细信息   

• 作者：Hulst ; Titia
• 学历：Doctor
• 年：2014
• 关键词：Social sciences ; Communication and the arts ; Art dea
• 导师：Crow,Thomas E.,Brown,Jonathan
• 毕业院校：New York University
• Department：Fine Arts
• 专业：Cultural anthropology;Art history;Economic history
• ISBN：9781321374605
• CBH：3665157
• Country：USA
• 语种：English
• FileSize：5827191
• Pages：283

文摘

Leo Castelli is widely credited as having a significant influence on in the development of postwar American art. In this dissertation I analyze Leo Castelli's practices that contributed to his success. I compiled a database of over 20,000 transactions harvested from the sales archives of galleries operating in the 1950s and 1960s. Using digital tools such as network visualization and maps,I show how Leo Castelli generated fame and fortune for Jasper Johns and Robert Rauschenberg through a novel,selective sales strategy. I discuss the historical context for Leo Castelli's practices as a dealer. I trace the development of art markets,starting with the first primary market for art in Antwerp in the late fifteenth century. I examine the roots of the rapid internationalization of this market and discuss the emergence of the entrepreneur art dealer. I describe the anomalous development of a primary market for avant-garde art in the United and the efforts of collectors,dealers,artists and institutions to make American culture more responsive to new art,efforts that came to fruition at the same time that Leo Castelli opened his gallery. Castelli was ideally situated to take advantage of this moment in the American primary market. Castelli's Jewish background,old-world European demeanor,and `playboy' lifestyle are found to have been major factors in his success,particularly his affinity with the Jewish community that was emerging as an important force in collecting avant-garde art. Reviewing the market conditions in postwar Europe,I show how Leo Castelli's success in Europe was more the result of the lack of interest of American dealers to enter the international market than Castelli's marketing skills. Using Castelli's practices as a model,along with the insights of anthropologists such as Arjun Appadurai and sociologists Bruno Latour and Pierre Bourdieu,I theorize that art works obtain value in the primary market through dealers' carefully constructed biographies for these works (which include but are not limited to provenance).