Impulse buying behavior: Impulse buying behavior among college students in the borderlands.
详细信息
文摘
The subject of impulse buying has been studied since the late 1980's mainly by two teams; one Canadian and one is American. The Self-Completion Theory and the general literature on impulse purchasing provide the foundation for understanding purchasing power of college students in 2004. Looking back, we can observe that some main variables such as gender, credit money, childhood experiences and obsessive-compulsive disorder can help explain the high rates of impulse purchases among college students in America.