Shanghai -- "Better City,Better Life?" A Netnographic Study of Expatriate Attitudes.

详细信息   

• 作者：Larsen ; Henrik Gert.
• 学历：Doctor
• 年：2012
• 导师：Wolowitz,Leslie,eadvisorHay,George W.,eadvisorWolowitz,Leslieecommittee memberHay,George W.ecommittee memberMasson,Tiffanyecommittee member
• 毕业院校：Chicago School of Professional Psychology
• Department：International Psychology: Organizations and Systems Concentration.
• ISBN：9781267598479
• CBH：3526069
• Country：USA
• 语种：English
• FileSize：1333603
• Pages：283

文摘

This study documents the Chinese authorities' aim to develop Shanghai into one of the world's leading financial and commercial centers and their efforts to develop a strong city brand,which would enable the city to compete for international talent with,for example,New York and London. This study attempts to investigate the attainability of a strong international city brand for Shanghai by researching what attitudes expatriates in Shanghai express about the city through social media. This study proceeds with a mixed-method design to develop a 16-dimension construct of city evaluations,which is applied in a netnographic investigation of two online communities: Shanghaiexpat.com and Shanghaistuff.com. The results indicated that personal encounters with the local population in Shanghai was the most dominant discourse and that the community members overwhelmingly expressed negative and prejudiced attitudes towards the local population. This may be an obstacle to attaining an attractive city brand.