Leveraging marketing resources to strengthen stakeholder company identification.
详细信息
- 作者：Groza ; Mark D.
- 学历：Doctor
- 年：2012
- 导师：Brashear Alejandro, Thomas G.,eadvisorMilne, George R.ecommittee memberMcKelvey, Stephen M.ecommittee memberKeller, Lisa A.ecommittee member
- 毕业院校：University of Massachusetts
- Department：Management
- ISBN：9781267493538
- CBH：3518236
- Country：USA
- 语种：English
- FileSize：3933448
- Pages：165
文摘