It tastes better because 鈥?consumer understandings of UK farmers鈥?market food

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• 作者：Keith Spiller ^{k.spiller@open.ac.uk}
• 关键词：Farmers&rsquo ; market food ; Taste ; Place ; Performing
• 刊名：Appetite (APPET)
• 出版年：2012
• 期刊代码：109_01956663
• 类别：abs
• 出版时间：August, 2012
• 卷：59
• 期：1
• 页码：100-107
• 文件大小：212 K

摘要

In the social sciences there has been much exciting and informative work on farmers鈥?markets and this paper contributes to this literature by considering how the place of farmers鈥?markets affects the way consumers understand the taste of food. I draw on the difficulty faced by many consumers in articulating the taste of food, especially when food is perceived to taste good. I explore how consumers demonstrate their evaluations of taste, whether through descriptions of taste that are metaphor-laden or through beliefs and values emboldened by food knowledges and opinions. I argue these are how farmers鈥?market consumers understand and perform taste in relation to market food. The findings that inform the paper are taken from interviews with farmers鈥?market consumers in the UK.