The impact on the GICS was significant. It re-established its independence from political advisors, its numbers increased and it found a renewed confidence and role in Government and public life. This apparent progress came to an abrupt halt in 2010. As part of its austerity measures to address the budget deficit, Government spending on communications was frozen and in January 2011, Matt Tee, the incumbent Permanent Secretary was made redundant and left Government service in March 2011. In June and December 2011, the Government made announcements that there would be far reaching changes to Government communications which will be implemented by the Spring of 2012. This includes the appointment of a civil servant of lesser grade to head the service. So, what does this mean for Government communications? This paper reflects on the changes in Government communications in the first decade of the 21st century and concludes that in many ways it has come full circle - history is in danger of repeating itself.