Internal communication: Definition, parameters, and the future

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• 作者：Ana Tkalac Ver膷i膷^a ; ¹ ; ^{atkalac@efzg.hr} ; Dejan Ver膷i膷^b ; ^{dejan.vercic@fdv.uni-lj.si} ; ^{sidejan.vercic@pristop.si} ; ^{dejan.vercic@pristop.si} ; Krishnamurthy Sriramesh^c ; ² ; ^{K.Sriramesh@massey.ac.nz}
• 关键词：Internal communication ; Public relations ; Corporate communication ; Employee communication ; Strategic communication ; Communication management ; Human resources ; Internal marketing ; Culture and internal communication
• 刊名：Public Relations Review
• 出版年：2012
• 期刊代码：71_03638111
• 类别：bus
• 出版时间：June, 2012
• 卷：38
• 期：2
• 页码：223-230
• 文件大小：514 K

摘要

As an organizational function, internal communication is gaining in importance, meriting a special issue on the topic. This importance is evident in many recent efforts among practitioners in Europe and the US to seek recognition of this field as an independent domain. Scholarship on internal communication has not kept pace with these initiatives. This introduction to the special issue addresses several key issues related to this topic and presents findings from a Delphi study of the leaders of European associations on internal communication. Results of the study are fuzzy: respondents see internal communication as interdisciplinary management function integrating elements of human resources management, communication and marketing, but at the same time they see it primarily as a part of the organization's communication function that is simultaneously managerial and technical. However, they contend that internal communication is an independent research field.