Tailored program evaluation: Past, present, future
- 作者：L. Suzanne Suggs ; Joan E. Cowdery ; Jennifer B. Carroll
- 关键词：Evaluation ; Tailoring ; Health behavior change ; Web-based programs ; eHealth ; Interactive health communication ; Information technology
- 刊名：Evaluation and Program Planning
- 出版年：2006
- 期刊代码：97_01497189
- 类别：med
- 出版时间：November 2006
- 卷：29
- 期：4
- 页码：426-432
- 文件大小：137 K
摘要
This paper discusses measurement issues related to the evaluation of computer-tailored health behavior change programs. As the first generation of commercially available tailored products is utilized in health promotion programming, programmers and researchers are becoming aware of the unique challenges that the evaluation of these programs presents. A project is presented that used an online tailored health behavior assessment (HBA) in a worksite setting. Process and outcome evaluation methods are described and include the challenges faced, and strategies proposed and implemented, for meeting them. Implications for future research in tailored program development, implementation, and evaluation are also discussed.