The paracrisis: The challenges created by publicly managing crisis prevention
- 作者：W. Timothy Coombs ; tcoombs@mail.ucf.edu ; J. Sherry Holladay sjhollad@mail.ucf.edu
- 关键词：Paracrisis ; Social media ; Crisis communication ; Crisis management
- 刊名：Public Relations Review
- 出版年：2012
- 期刊代码：71_03638111
- 类别：bus
- 出版时间：September, 2012
- 卷：38
- 期：3
- 页码：408-415
- 文件大小：256 K
摘要
Social media is emerging as critical element of scanning for many crisis risks. When these crisis risks emerge online, people often confuse them with crises and that is why we have developed the term paracrisis. Para can mean 鈥渓ike鈥?something. A paracrisis is like a crisis. It can 鈥渓ook like鈥?a crisis and does require action from the organization. However, a paracrisis does not warrant convening the crisis team and operating in a crisis mode. This paper details the value of paracrises, how to evaluate their threat potential, and ways to respond to them and how to evaluate those responses.