Consensus in franchise organizations: a cooperative arrangement among entrepreneurs
- 作者：Baucus ; David A. ; Baucus ; Melissa S. ; Human ; Sherrie E.
- 刊名：Journal of Business Venturing
- 出版年：1996
- 期刊代码：32_08839026
- 类别：eco
- 出版时间：September, 1996
- 卷：11
- 期：5
- 页码：359-378
- 文件大小：1.41 M
摘要
Entrepreneurs enter into cooperative arrangements such as franchise systems (Baucus, Baucus and Human 1993; Norton 1988), network partnerships (Larson 1991, 1992), and constellations of firms (Shepherd 1991) to gain a competitive advantage over rivals (Baird, Lyles and Orris 1992; Larson 1992). They expect to reduce production and inventory costs, speed product development, expand markets, or secure technology, while enjoying congenial business relations with partners (Larson 1992). Entrepreneurs may not reap advantages attributed to cooperative arrangements, however, if dissension arises concerning the means of competition or desired ends.