Phase 1 (N聽=聽33) tested the stimulus materials to ensure that the intervention message contained significantly more sources of efficacy than the controls. Phase 2 (N聽=聽86) was an intervention assessing the effectiveness of the stimulus materials in increasing proxy efficacy.
In Phase 1, female novice exercisers were randomly assigned to read either an attention control (AC) or proxy efficacy-enhancing (PEE) message about an exercise class leader. Participants completed manipulation checks assessing content, readability, and inclusion of the sources of efficacy. In Phase 2, participants were randomly assigned to AC or PEE groups and read the stimulus materials tested in Phase 1. In order to establish baseline efficacy, all participants read an AC message at Time 1. At Time 2 one week later, the PEE group read the PEE message while the AC group read a second AC message. Participants' proxy efficacy was assessed at both time points in Phase 2.
In Phase 1, results revealed that the participants who read the PEE message agreed that their stimulus material contained significantly more efficacy-enhancing information than did participants who read the AC messages. In Phase 2, MANCOVA revealed that, after controlling for Time 1 proxy efficacy, the PEE group had significantly greater proxy efficacy at Time 2 than the AC group.
Results suggest that proxy efficacy can be increased through targeted written messages.