The effects of acculturation and uncertainty avoidance on foreign resident choice for Korean foods

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• 作者：Sunhee Seo^a ; ^{seo@ewha.ac.kr} ; WooMi Jo Phillips^b ; ¹ ; ^{woomi.phillips@ndsu.edu} ; Junghee Jang^a ; ² ; ^{junghee-_-@hanmail.net} ; Kawon Kim^c ; ³ ; ^{kkim17@uh.edu}
• 关键词：Acculturation ; Uncertainty avoidance ; Dining-out behavior ; Foreign residents ; Korean foods ; Korean restaurants
• 刊名：International Journal of Hospitality Management
• 出版年：2012
• 期刊代码：25_02784319
• 类别：bus
• 出版时间：September, 2012
• 卷：31
• 期：3
• 页码：916-927
• 文件大小：358 K

摘要

This study attempts to identify dining-out patterns among foreign residents in South Korea, examining the differences in foreign residents鈥?attitudes toward Korean foods and behavioral intentions to patronize Korean restaurants based on their acculturation and uncertainty avoidance levels. The results show that foreign residents in South Korea dine out frequently and intend to revisit Korean restaurants. However, the high acculturation group has a more positive attitude toward, better understanding of, and more preference for Korean foods than the low acculturation group. Satisfaction, revisiting, and recommendation intentions for Korean restaurants are higher among the high acculturation group than the low. The low uncertainty avoidance group spends more money for dining out than the high uncertainty avoidance group, who perceive Korean foods as expensive. Attitudes toward, understanding of, and preference for Korean foods, do not differ significantly between the two uncertainty avoidance groups; nor do satisfaction and behavioral intentions to Korean restaurants.