An empirical investigation of anti-spyware software adoption: A multitheoretical perspective
- 作者：Younghwa Lee ; Kenneth A. Kozar
- 关键词：Anti-spyware software ; IT adoption ; Innovation diffusion ; IT ethics/morality ; Partial least squares
- 刊名：Information & Management
- 出版年：2008
- 期刊代码：57_03787206
- 类别：cp
- 出版时间：March 2008
- 卷：45
- 期：2
- 页码：109-119
- 文件大小：344 K
摘要
We performed an empirical investigation of factors affecting an individual's decision to adopt anti-spyware software. Our results suggested that an individual's attitude, subjective norm, perceived behavioral control, and denial of responsibility significantly affected anti-spyware adoption intention. Also, relative advantage and compatibility showed a significant effect on attitude, visibility, and image on subjective norm, and trialability, self-efficacy, and computing capacity on perceived behavioral control. Interestingly, moral obligation, ease of use, and perceived cost were not as significant as was originally expected.