Leadership through service: An exploratory study of the leadership styles of tour leaders

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• 作者：Jehn-Yih Wong¹ ; ^{jywong@mcu.edu.tw}  ; [Author Vitae] ; Wen-Hwa Lee ; ^{joylee0220@gmail.com}  ; [Author Vitae]
• 关键词：Group package tour ; Style ; Leadership style
• 刊名：Tourism Management
• 出版年：2012
• 期刊代码：83_02615177
• 类别：bus
• 出版时间：October, 2012
• 卷：33
• 期：5
• 页码：1112-1121
• 文件大小：194 K

摘要

The group package tour is one of the main modes of outbound travel in many parts of Asia. Tour leaders are part of the product and are therefore key front-line players in the tourism industry as they service guests during a journey. A tour leader鈥檚 style of leadership transforms a tourist visit from a tour into an experience and is a critical factor affecting a tourist鈥檚 satisfaction with their tour. This study identifies the various different styles of tour leadership using in-depth interviews to collect data. Three dimensions of leadership style in tour leaders were found: concern for tasks, concern for customers, and concern for controlling the group climate. The authors discuss the implications of their findings and make recommendations for travel agencies.