Fashion and sales

详细信息	查看全文 | 推荐本文 |

• 作者：Sä ; llstr&ouml ; m ; Susanna
• 关键词：D11 ; D42 ; D82 ; L11 ; Fashion ; Product differentiation ; Clearance sales
• 刊名：International Journal of Industrial Organization
• 出版年：2001
• 期刊代码：22_01677187
• 类别：eco
• 出版时间：November, 2001
• 卷：19
• 期：9
• 页码：1363-1385
• 文件大小：116 K

摘要

When there is unpredictable fashion in taste it will be optimal to limit the stock of each variety of a horizontally differentiated durable good. If consumers are uncertain about one another’s taste they will then accept higher first period prices for perfect matches in order to avoid finding only bad matches on sale. Thus there exists a mechanism which allows a monopolist to price discriminate inter-temporally even when it has predictable clearance sales and consumers are infinitely patient. There is no distortion in product selection when this equilibrium arises.