The Impact of Task Definition on Store-Attribute Saliences and Store Choice
- 作者：Van Kenhove ; Patrick ; De Wulf ; Kristof ; Van Waterschoot ; Walter
- 刊名：Journal of Retailing
- 出版年：1999
- 期刊代码：60_00224359
- 类别：bus
- 出版时间：Spring, 1999
- 卷：75
- 期：1
- 页码：125-137
- 文件大小：622 K
摘要
This study investigates the impact of task definition, a situational measure, on store-attribute saliences and store choice for do-it-yourself (DIY) products. Five types of task definitions experienced by shoppers of do-it-yourself products were identified and linked to store attributes. A survey of DIY shoppers revealed that task definitions were related to both store choice and store-attribute saliences. The study has important implications for retailer format strategies as well as for the interpretation of store evaluation processes, satisfaction, and loyalty.