Local rural product as a 鈥榬elic鈥?spatial strategy in globalised rural spaces: Evidence from County Clare (Ireland)
- 作者：Geoff A. Wilson ; Geoff.wilson@plymouth.ac.uk ; Ian Whitehead
- 关键词：Rural product branding ; County Clare (Ireland) ; Globalization ; Rural enterprises
- 刊名：Journal of Rural Studies
- 出版年：2012
- 期刊代码：71_07430167
- 类别：abs
- 出版时间：July, 2012
- 卷：28
- 期：3
- 页码：199-207
- 文件大小：272 K
摘要
Using a case study from County Clare (Ireland), this study critically analyses notions of 鈥榣ocal鈥?rural production. It investigates where rural businesses source the different components of their products and how these interrelate with the locality, how local businesses use the notion of 鈥榣ocal鈥?in their product branding, and what the socio-economic and political constraints and opportunities are for businesses seeking to foreground the 鈥榣ocal鈥?in their business marketing. Echoing critical studies on the notion and use of 鈥榣ocal鈥?in rural product branding (e.g. ; ; ; ; ), we argue that even remote rural areas such as County Clare in western Ireland have become so embedded in globalised economic and decision-making pathways that the 鈥榣ocal鈥?in rural product branding only remains 鈥榣ocal鈥?as a relic process associated with past localized rural production activities.