Participants (N = 167) were asked to imagine that they were consulting for recurrent headaches. They interacted on a computer with a virtual physician that communicated either in a low or high caring way and either in a low or high sharing way (2 脳 2 design). Then, participants answered questions about their attitudes toward caring and sharing and about their satisfaction with the physician.
Hypotheses were confirmed. Furthermore, a high caring physician communication style led to higher satisfaction than a low caring one, regardless of participants鈥?attitudes toward caring, while satisfaction with physicians鈥?level of sharing was dependent on the participants鈥?attitude toward sharing.
Physicians may adopt a high caring style with confidence that all patients will benefit. Adoption of a sharing style should be more carefully adjusted to patient attitudes.