The impact of forced use on customer adoption of self-service technologies
- 作者：Shunzhong Liu ; liushunzhong@vip.163.com
- 关键词：Forced use ; Technology anxiety ; Technology trust ; Satisfaction ; Behavioral intentions ; Self-service technology
- 刊名：Computers in Human Behavior
- 出版年：2012
- 期刊代码：41_07475632
- 类别：cp
- 出版时间：July, 2012
- 卷：28
- 期：4
- 页码：1194-1201
- 文件大小：266 K
摘要
Drawing upon researches in marketing and psychology, the present investigation examines empirically the intermediate psychological process that would explain how and why forced use affects satisfaction and behavioral intentions with self-service technologies. A non-internet self-service technology setting serviced as the study context. This study tested the research model and relevant hypotheses with survey responses collected from 290 users of self-service technology in China. Results indicate that technology anxiety and technology trust are the two intermediate psychological constructs through which forced use affects satisfaction and behavioral intentions with self-service technologies. This paper sheds some additional light on the relationship among forced use, technology anxiety, technology trust, customer satisfaction, and behavioral intentions in self-service technology setting.