Commentary on ``Science, Measurement, and Validity: IsCompletion of Samuel Messick's Synthesis Possible?'' by Keith A.Markus
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This article is concerned with the conceptual andmethodological issues in the measurement of personalgoals, with special emphasis on assessing spiritualand religious content in goals. The researchliterature on personal goals and subjectivewell-being is reviewed and synthesized. Acomparison of several popular goal units in theresearch literature is included. Goal content andgoal conflict have been reliably associated withwell-being in past research. Spiritual or religiouscontent in personal goals emerges as having anespecially strong influence on well-being, andrecent research on spiritual personal strivings andwell-being is summarized. One of the primarypurposes of the article is to consider conceptualand methodological challenges in the measurement ofspirituality through personal goals. The advantagesof a combined idiographic-nomothetic approach tomeasuring spirituality through purposive behaviorare enumerated. A personal goals approach tostudying spiritual motivation can make an importantcontribution to understanding how religiosityaffects well-being, thus expanding religion's rolein quality of life research.

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