Does a Consumer鈥檚 Religion Really Matter in the Buyer鈥揝eller Dyad? An Empirical Study Examining the Relationship Between Consumer Religious Commitment, Christian Conservatism and the Ethical Judgment of a Seller鈥檚 Controversial Business Decision
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- 作者：1. Department of Management and Marketing ; University of Texas ; Tyler ; U.S.A.2. Indian Institute of Management ; Ahmedabad ; Gujrat ; 380015 India3. Department of Marketing and Analysis ; College of Business ; Louisiana Tech University ; Ruston ; LA 71272 ; U.S.A.
- 关键词：ethical judgment – ; religious commitment – ; Christian conservatism – ; social responsibility
- 刊名：Journal of Business Ethics
- 出版时间：September 2011
- 出版年：2011
- 期刊代码：39_01674544
- 类别：ch
- 卷：102
- 期：4
- 页码：581-598
- 数据来源：sp
摘要
Religion is an important cultural and individual difference variable. Yet, despite its obvious importance in consumers’ lives, religion in the United States has been under-researched. This study addresses that gap in the literature and investigates the influence of consumer religion in the buyer–seller dyad. Specifically, this study examines the influence of consumer religious commitment and a Christian consumer’s conservative beliefs in the United States on store loyalty when retailers make business decisions which are potentially reli-gious objectionable. This study uses structural equation modeling and applies Anderson and Gerbing’s (Psychol Bull 103(3):411–423, 1988) two-step approach to exam-ine data obtained from a national sample of 531 consumers. The results from this study suggest that consumers evaluate seller’s actions and form ethical judgments. These judgments are a major explanatory variable in consumer store loyalty intentions.