电视广告监播系统设计
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摘要
电视广告的播出收费是电视台重要的收入来源之一,同时也是广告商比例很大的一部分宣传消费支出,因此广告是否按所要求的时间、长度准确播出,对双方都很重要。为公正起见,广告的播出情况监控和统计需要一个第三方监测系统。本文介绍的系统可为电视台广告的播出时间、时长、帧数等重要数据计算提供公正的记录,及时监测电视台播出视频,并对出现的广告与已知广告商广告进行匹配。
Today, the charge of TV advertisement is one of the important sources of income for TV stations. At the same time, for advertisers, it stands in a large proportion in the propaganda consumption, so they pay close attention to whether the advertisement is played accurately at the required time and with accurate length without omission. Moreover, TV stations need to prove that their advertising plan has been completed without accidents. For the sake of both sides' fairness, the monitoring and statistics of advertisement broadcasting need to be monitored by a third-party, which mainly provides a fair record for the calculation of important data such as the advertisement time, length and frame quantity of TV advertisements. It monitors the video played by TV stations in time, and matches the appearing advertisements with the advertisers' advertisements. This paper expounds the function and system structure of TV advertisement monitoring system including several modules and the main technologies used in each module.
Today, the charge of TV advertisement is one of the important sources of income for TV stations. At the same time, for advertisers, it stands in a large proportion in the propaganda consumption, so they pay close attention to whether the advertisement is played accurately at the required time and with accurate length without omission. Moreover, TV stations need to prove that their advertising plan has been completed without accidents. For the sake of both sides' fairness, the monitoring and statistics of advertisement broadcasting need to be monitored by a third-party, which mainly provides a fair record for the calculation of important data such as the advertisement time, length and frame quantity of TV advertisements. It monitors the video played by TV stations in time, and matches the appearing advertisements with the advertisers' advertisements. This paper expounds the function and system structure of TV advertisement monitoring system including several modules and the main technologies used in each module.
引文
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[3]李怀畅.电台广告智能监播系统设计[J].电声技术,2016,40(10):20-25.
[4]冉军,孙海文,龙言.广播电视广告智能监测系统的设计与实现[J].中国有线电视,2017(6):702-706.
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[6]姚正忠,姜洪臣,姚舜.广播电视广告智能监测系统的设计与实现[J].广播与电视技术,2012,39(1):124-128.
[7]饶军,吴晓璐,华申峰.广播电视节目新广告自动发现技术研究[J].声屏世界,2015,(s1):74-75.
[8]陈见耸.广播视频的节目层结构分析及视觉内容检索研究[D].中国科学院大学,2013:1-137.
[9]王方圆,张树武,李和平.基于时空灰度序特征的视频片段定位算法[J].软件学报,2013,(12):2921-2936.
[2]陈治昂,张毅,李大学.基于Web智能的网络广告监测器研究与设计[J].重庆邮电大学学报:自然科学版,2009, 21(1):115. 118.
[3]李怀畅.电台广告智能监播系统设计[J].电声技术,2016,40(10):20-25.
[4]冉军,孙海文,龙言.广播电视广告智能监测系统的设计与实现[J].中国有线电视,2017(6):702-706.
[5]李佐栋.广播电视广告的自动监播[J].西部广播电视,2015,0(4).
[6]姚正忠,姜洪臣,姚舜.广播电视广告智能监测系统的设计与实现[J].广播与电视技术,2012,39(1):124-128.
[7]饶军,吴晓璐,华申峰.广播电视节目新广告自动发现技术研究[J].声屏世界,2015,(s1):74-75.
[8]陈见耸.广播视频的节目层结构分析及视觉内容检索研究[D].中国科学院大学,2013:1-137.
[9]王方圆,张树武,李和平.基于时空灰度序特征的视频片段定位算法[J].软件学报,2013,(12):2921-2936.