边境形象及其对边境旅游行为意愿的影响研究
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摘要
发展边境旅游是推进"一带一路"建设的重要支撑,也是兴边富民的重要途径。了解边境形象及其对边境旅游行为意愿的具体影响是边境旅游发展的客观需要。通过调查问卷研究发现,国人的边境刻板形象相对一致且具象化,词频最高的刻板形象描述词汇是"界碑",其次是"国门","军事冲突、走私、贩毒"等负面词汇频率较高;国人的边境整体形象相对分散且抽象化,词频较高的整体形象描述词汇包括"遥远、神秘、荒凉、不安全、不稳定"等;国人具有边境旅游意愿,且边境省份居民旅游意愿更为强烈;国人的边境刻板形象和整体形象均影响其边境旅游意愿。
Border tourism was a vital support for the construction of the"Belt and Road initiative",and it also served as a critical approach to make the border areas to be prosperous and people living there to be rich. Therefore,it was an objective requirement for the development of border tourism to study on the border image and its specific influence on the willingness of border tourism. Through the investigation,the results showed that: Chinese had a relatively similar and specific stereotypical image to the border,and the most common description word of the stereotypical image was "boundary monument",followed by "gateway of the country,military conflict,smuggle,drug trafficking"and other negative words. Chinese also had a sparse and abstract overall image to the border,with the frequently used description words such as"remote,mysterious,stark,unsafe,unstable",etc. Chinese featured a strong willingness to travel in border areas,residents in border provinces in particular. The stereotypical image and the overall image of border had both posed an influence on Chinese willingness to travel in border areas.
Border tourism was a vital support for the construction of the"Belt and Road initiative",and it also served as a critical approach to make the border areas to be prosperous and people living there to be rich. Therefore,it was an objective requirement for the development of border tourism to study on the border image and its specific influence on the willingness of border tourism. Through the investigation,the results showed that: Chinese had a relatively similar and specific stereotypical image to the border,and the most common description word of the stereotypical image was "boundary monument",followed by "gateway of the country,military conflict,smuggle,drug trafficking"and other negative words. Chinese also had a sparse and abstract overall image to the border,with the frequently used description words such as"remote,mysterious,stark,unsafe,unstable",etc. Chinese featured a strong willingness to travel in border areas,residents in border provinces in particular. The stereotypical image and the overall image of border had both posed an influence on Chinese willingness to travel in border areas.
引文
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[4]张国华,高东云.关于发展思茅地区边境旅游的思考[J].思茅师范高等专科学校学报,1994,10(2)∶58-61.
[5]王占国.黑龙江省边境旅游业经济发展战略思考[J].学习与探索,1995,(6)∶44-48.
[6]徐松峦,岳惠志,张钊.吉林省边境旅游发展浅析[J].经济纵横,1997,(4)∶58-60.
[7]谢婷,钟林生.边境旅游目的地的国内游客特征及感知研究——以广西壮族自治区崇左市为例[J].资源与产业,2009,11(6)∶139-142.
[8]孙美玉,崔哲浩.图们江区域边境旅游客源结构与游客行为研究——以赴俄中国游客为例[J].延边大学学报(社会科学版),2013,46(3)∶19-25.
[9]唐承财,赵宗茜,刘晗,等.基于实验人文地理学的北京居民边境旅游城市选择行为及其营销路径分析[J].资源科学,2016,38(7)∶1297-1307.
[10]孙坤,陆林.国内旅游者人口学特征与行为分析——以延边朝鲜族自治州为例[J].资源开发与市场,2006,22(4)∶382-385.
[11]黄爱莲.基于游客感知的国家边界旅游障碍研究[J].商业研究,2011,(2)∶180-184.
[12]Baloglu S,Mc Cleary K W. A Model of Destination Image Formation[J]. Annals of Tourism Research,1999,26(4)∶868-897.
[13]Lim C. Review of International Tourism Demand Models[J]. Annals of Tourism Research,1997,24(4)∶835-849.
[14]Seddighi H R,Theocharous A L. A Model of Tourism Destination Choice:A Theoretical and Empirical Analysis[J]. Tourism Management,2002,23(5)∶475-487.
[15]黄玲.“界”与“碑”:界碑的遗产价值与空间实践——以中越53号界碑为考察对象[J].贵州社会科学,2014,(12)∶17-21.
[16]Timothy D J. Political Boundaries and Tourism:Borders as Tourist Attractions[J]. Tourism Management,1995,16(7)∶525-532.
[17]谢彦君.基础旅游学[M].北京:中国旅游出版社,2011.
[18]孙根年,张毓,薛佳资源—区位—贸易三大因素对日本游客入境旅游目的地选择的影响[J].地理研究,2011,30(6)∶1032-1043.