中国跨境电商发展的影响因素研究
|
摘要
跨境电子商务是新兴的对外贸易模式,未来将成为拉动经济增长的新引擎,研究影响中国跨境电商发展的因素具有重要的现实意义。基于现有研究成果和中国实际情况,针对目前中国跨境电商在发展中存在的诸多问题,提出了五个可能影响中国跨境电商发展的因素:互联网普及率、电子商务直接就业人数、物流发展水平、跨境电商企业数以及国家政策。采用多元回归法进行验证,研究结果表明:国家政策、互联网普及率和物流发展水平是最重要的影响因素,三者水平的提高可以促进跨境电商的发展。根据实证结果提出了相关部门完善立法,保障交易安全、培育互联网人才、加大国家政策的扶持与监管力度等推动中国跨境电商发展的政策建议。
As an emerging foreign trade model, cross-border electronic commerce will become a new engine for economic growth in the future. Therefore, it is of realistic significance to study the factors affecting the development of cross-border e-commerce in China. According to current research achievements and actual situations in China, five factors that probably affect the development of cross-border e-commerce in China are put forward in terms of a few problems existing in the current development, which involve the Internet penetration rate, direct e-commerce employees, the level of logistics development, the number of cross-border e-commerce companies and the national policy. With the verification by the multivariate regression method, the research shows that the national policy, the Internet penetration rate and the level of logistics development are the most important influencing factors, and the improvement of their levels can promote the development of cross-border e-commerce.According to the empirical results, some policy countermeasures are put forward to improve the legislation, ensure the transaction security, foster the Internet talents, and increase support and supervision of national policies so as to push the further development of China cross-border electronic commerce.
As an emerging foreign trade model, cross-border electronic commerce will become a new engine for economic growth in the future. Therefore, it is of realistic significance to study the factors affecting the development of cross-border e-commerce in China. According to current research achievements and actual situations in China, five factors that probably affect the development of cross-border e-commerce in China are put forward in terms of a few problems existing in the current development, which involve the Internet penetration rate, direct e-commerce employees, the level of logistics development, the number of cross-border e-commerce companies and the national policy. With the verification by the multivariate regression method, the research shows that the national policy, the Internet penetration rate and the level of logistics development are the most important influencing factors, and the improvement of their levels can promote the development of cross-border e-commerce.According to the empirical results, some policy countermeasures are put forward to improve the legislation, ensure the transaction security, foster the Internet talents, and increase support and supervision of national policies so as to push the further development of China cross-border electronic commerce.
引文
(1)李佳婷,樊重俊,王宇莎《:我国跨境电商物流模式分析与市场研究》《,物流科技》2016年第8期,第49-51页。
(1)Xiaozheng Wang,Jianqiang Zhang,Dezhong Sun,“The“Internet+”Based Study on the Development Strategy About Sino.Russian Cross.Bor.der E.commerce”,Springer Singapore,2017,pp.6-15.
(2)Guy H.Gessner,Coral R,Snodgrass,“Designing e.commerce cross.border distribution networks for small and medium.size enterprises incor.porating Canadian and U.S.trade incentive programs”,Research in Transportation Business&Management,Vol.16,2015.
(3)Chun.Hsien Chen,Amy C,Trappey,Margherita Peruzzini,JosipStjepandi&cacute,NelWognum,Mei Liu,Wei Yan“,Adaption of Logistical Distri.bution Networks with Complexity and Efficiency Considerations for Cross.Border E.Commerce in China”,IOS Press,2017,pp.6-15.
(4)Maria Giuffrida,Riccardo Mangiaracina,Alessandro Perego,Angela Tumino“,Cross.border B2C e.commerce to Greater China and the role of lo.gistics:a literature review”,International Journal of Physical Distribution&Logistics Management,Vol.47,No.9,2017.
(5)张夏恒,马天山《:中国跨境电商物流困境及对策建议》《,当代经济管理》2015年第5期,第51-54页。
(6)王碧宏《:大数据时代下跨境电商发展的影响因素研究》《,佳木斯职业学院学报》2014年第12期,第188-189页。
(7)程晓煜《:基于VAR模型的贸易增长与跨境电子商务关系实证研究》《,商业经济研究》2016年第12期,第25-26页。
(8)周铁《:服务珠三角外贸转型的跨境电商与对外贸易相关性研究》《,商业经济研究》2017年第16期,第137-140页。
(9)李梦《:我国跨境电商发展影响因素的实证研究》《,黑龙江工业学院学报》(综合版)2017年第6期,第94-98页。
(10)郑亚娜,邹文涛,张继军《:关于中国跨境电子商务的文献综述--基于影响因素、模式及与贸易增长互动关系的研究》《,中国商论》2016年第24期,第77-82页。
(1)张夏恒《:跨境电商类型与运作模式》《,中国流通经济》2017年第1期,第76-83页。
(1)Jiao Z“.Modes and Development Characteristics of China’s Cross.border E.commerce Logistics”.Contemporary Logistics in China.Springer Berlin Heidelberg,2016,pp.211-232.
(2)Guy H.Gessner,Coral R.Snodgrass“.Designing E.commerce Cross.border Distribution Networks for Small and Medium.size Enterprises Incorporating Canadian and U.S.Trade Incentive Programs”.Research in Transportation Business&Management 16(2015),pp.84-94.
(3)杨晓霞《:税收新政对进口跨境电商的影响研究》《,财政科学》2018年第3期,第138-144页。
(4)韦斐琼《:“一带一路”战略红利下跨境电商发展对策》《,中国流通经济》2017年第3期,第62-70页。
(1)Xiaozheng Wang,Jianqiang Zhang,Dezhong Sun,“The“Internet+”Based Study on the Development Strategy About Sino.Russian Cross.Bor.der E.commerce”,Springer Singapore,2017,pp.6-15.
(2)Guy H.Gessner,Coral R,Snodgrass,“Designing e.commerce cross.border distribution networks for small and medium.size enterprises incor.porating Canadian and U.S.trade incentive programs”,Research in Transportation Business&Management,Vol.16,2015.
(3)Chun.Hsien Chen,Amy C,Trappey,Margherita Peruzzini,JosipStjepandi&cacute,NelWognum,Mei Liu,Wei Yan“,Adaption of Logistical Distri.bution Networks with Complexity and Efficiency Considerations for Cross.Border E.Commerce in China”,IOS Press,2017,pp.6-15.
(4)Maria Giuffrida,Riccardo Mangiaracina,Alessandro Perego,Angela Tumino“,Cross.border B2C e.commerce to Greater China and the role of lo.gistics:a literature review”,International Journal of Physical Distribution&Logistics Management,Vol.47,No.9,2017.
(5)张夏恒,马天山《:中国跨境电商物流困境及对策建议》《,当代经济管理》2015年第5期,第51-54页。
(6)王碧宏《:大数据时代下跨境电商发展的影响因素研究》《,佳木斯职业学院学报》2014年第12期,第188-189页。
(7)程晓煜《:基于VAR模型的贸易增长与跨境电子商务关系实证研究》《,商业经济研究》2016年第12期,第25-26页。
(8)周铁《:服务珠三角外贸转型的跨境电商与对外贸易相关性研究》《,商业经济研究》2017年第16期,第137-140页。
(9)李梦《:我国跨境电商发展影响因素的实证研究》《,黑龙江工业学院学报》(综合版)2017年第6期,第94-98页。
(10)郑亚娜,邹文涛,张继军《:关于中国跨境电子商务的文献综述--基于影响因素、模式及与贸易增长互动关系的研究》《,中国商论》2016年第24期,第77-82页。
(1)张夏恒《:跨境电商类型与运作模式》《,中国流通经济》2017年第1期,第76-83页。
(1)Jiao Z“.Modes and Development Characteristics of China’s Cross.border E.commerce Logistics”.Contemporary Logistics in China.Springer Berlin Heidelberg,2016,pp.211-232.
(2)Guy H.Gessner,Coral R.Snodgrass“.Designing E.commerce Cross.border Distribution Networks for Small and Medium.size Enterprises Incorporating Canadian and U.S.Trade Incentive Programs”.Research in Transportation Business&Management 16(2015),pp.84-94.
(3)杨晓霞《:税收新政对进口跨境电商的影响研究》《,财政科学》2018年第3期,第138-144页。
(4)韦斐琼《:“一带一路”战略红利下跨境电商发展对策》《,中国流通经济》2017年第3期,第62-70页。