扁平化风格插画在趣味玩具包装中的应用
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摘要
目的以虚拟品牌——ciiica(起卡玩具)为实验材料展开系列创作,从全新的角度探讨趣味玩具包装设计,解决玩具包装中存在的问题,拓展扁平化设计风格的应用。方法在该品牌包装设计过程中,通过对扁平化风格特征进行分析,从包装设计的图形、色彩、文字和版式等要素出发进行设计。运用插画具有的独特艺术和文化内涵,实现扁平化包装设计的简约优雅、图形语义明确、版面秩序化、颜色纯粹化的特征。结论反映品牌设计的创作理念和风格样式,为包装设计带来更加丰富、生动和多样化的表现形式,使品牌包装视觉语言表达的效果达到最大化。
The paper aims to develop a series of creation with virtual brand-ciiica(card toy) as the experimental material to explore the packaging design of funny toys from a new perspective, solve the problems in toy packaging and expand the application of the flat design style. In brand packaging design, the graphs, colors, texts, typography and other elements of packaging were designed through analysis on characteristics of flat style. The use of illustrations had unique artistic and cultural connotations. It can achieve the features of simple elegance, clear graphical semantics, orderly layout,and color purity of flat packaging design. Creative concept and style reflecting brand design can bring a richer, more vivid and diversified expression to packaging design. It also can maximize the effects of visual language expression in brand packaging.
The paper aims to develop a series of creation with virtual brand-ciiica(card toy) as the experimental material to explore the packaging design of funny toys from a new perspective, solve the problems in toy packaging and expand the application of the flat design style. In brand packaging design, the graphs, colors, texts, typography and other elements of packaging were designed through analysis on characteristics of flat style. The use of illustrations had unique artistic and cultural connotations. It can achieve the features of simple elegance, clear graphical semantics, orderly layout,and color purity of flat packaging design. Creative concept and style reflecting brand design can bring a richer, more vivid and diversified expression to packaging design. It also can maximize the effects of visual language expression in brand packaging.
引文
[1]姬洪瑜,韩静华.扁平化设计在交互设计中的应用[J].包装工程,2015,36(12):91-94.JI Hong-yu,HAN Jing-hua.Application of Flat Design in Interaction Design[J].Packaging Engineering,2015,36(12):91-94.
[2]曹舒.浅析扁平化设计在现代设计中的地位和作用[J].美术教育研究,2014(3):106-107.CAO Shu.Analysis of the Position and Role of the Flat Design in Modern Design[J].The Fine Arts Education Research,2014(3):106-107.
[3]阎鹤,钱晶晶.论插画在现代包装设计中的应用[J].包装工程,2014,35(20):87-90.YAN He,QIAN Jing-jing.Application of Illustrations in Modern Packaging Design[J].Packaging Engineering,2014,35(20):87-90.
[4]庞博.从扁平化风格看界面设计的发展潮流[J].装饰,2014(4):127-128.PANG Bo.Look at the Development Trend of Interface Design from the Flat Style[J].Decoration,2014(4):127-128.
[5]李迎丹.扁平化包装设计的视觉语言表达[J].中国轻工教育,2015(3):14-16.LI Ying-dan.Flat Packaging Design,Visual Language Expression[J].China Education of Light Industry,2015(3):14-16.
[6]叶国丰.包装设计中图形的完整性与延展性研究[J].包装工程,2010,31(12):97-99.YE Guo-feng.Research on the Integrity and Ductility of Graphics in the Packaging Design[J].Packaging Engineering,2010,31(12):97-99.
[7]马娜娜.简洁而不乏味--浅谈扁平化界面设计[J].大众文艺,2013(16):137-138.MA Na-na.Simple but not Boring:Introduction to the Flat Interface Design[J].Popular Literature,2013(16):137-138.
[8]余娜,张珂.扁平化在现代包装设计中的应用[J].包装工程,2015,36(18):41-44.YU Na,ZHANG Ke.Application of Flat in the Modern Packaging Design[J].Packaging Engineering,2015,36(18):41-44.
[9]唐玉.扁平化设计在食品包装设计中的应用与探索[J].包装与设计,2016(4):100-101.TANG Yu.Application and Exploration of Flat Design in Food Packaging Design[J].Package&Design,2016(4):100-101.
[10]秦燕.插画在饮料包装中的应用[J].包装工程,2009,30(2):144.QIN Yan.Application of Illustration in Drink Package Design[J].Packaging Engineering,2009,30(2):144.
[11]孟光伟.包装设计中的情感诉求[D].济南:山东轻工业学院,2012年.MENG Guang-wei.Emotional Appeal in Packaging Design[D].Jinan:Shandong Institute of Light Industry,2012.
[12]司先才.插画在包装设计中的应用[J].包装工程,2008,29(3):194.SI Xian-cai.Application of Illustration in Package Design[J].Packaging Engineering,2008,29(3):194.
[2]曹舒.浅析扁平化设计在现代设计中的地位和作用[J].美术教育研究,2014(3):106-107.CAO Shu.Analysis of the Position and Role of the Flat Design in Modern Design[J].The Fine Arts Education Research,2014(3):106-107.
[3]阎鹤,钱晶晶.论插画在现代包装设计中的应用[J].包装工程,2014,35(20):87-90.YAN He,QIAN Jing-jing.Application of Illustrations in Modern Packaging Design[J].Packaging Engineering,2014,35(20):87-90.
[4]庞博.从扁平化风格看界面设计的发展潮流[J].装饰,2014(4):127-128.PANG Bo.Look at the Development Trend of Interface Design from the Flat Style[J].Decoration,2014(4):127-128.
[5]李迎丹.扁平化包装设计的视觉语言表达[J].中国轻工教育,2015(3):14-16.LI Ying-dan.Flat Packaging Design,Visual Language Expression[J].China Education of Light Industry,2015(3):14-16.
[6]叶国丰.包装设计中图形的完整性与延展性研究[J].包装工程,2010,31(12):97-99.YE Guo-feng.Research on the Integrity and Ductility of Graphics in the Packaging Design[J].Packaging Engineering,2010,31(12):97-99.
[7]马娜娜.简洁而不乏味--浅谈扁平化界面设计[J].大众文艺,2013(16):137-138.MA Na-na.Simple but not Boring:Introduction to the Flat Interface Design[J].Popular Literature,2013(16):137-138.
[8]余娜,张珂.扁平化在现代包装设计中的应用[J].包装工程,2015,36(18):41-44.YU Na,ZHANG Ke.Application of Flat in the Modern Packaging Design[J].Packaging Engineering,2015,36(18):41-44.
[9]唐玉.扁平化设计在食品包装设计中的应用与探索[J].包装与设计,2016(4):100-101.TANG Yu.Application and Exploration of Flat Design in Food Packaging Design[J].Package&Design,2016(4):100-101.
[10]秦燕.插画在饮料包装中的应用[J].包装工程,2009,30(2):144.QIN Yan.Application of Illustration in Drink Package Design[J].Packaging Engineering,2009,30(2):144.
[11]孟光伟.包装设计中的情感诉求[D].济南:山东轻工业学院,2012年.MENG Guang-wei.Emotional Appeal in Packaging Design[D].Jinan:Shandong Institute of Light Industry,2012.
[12]司先才.插画在包装设计中的应用[J].包装工程,2008,29(3):194.SI Xian-cai.Application of Illustration in Package Design[J].Packaging Engineering,2008,29(3):194.