“文化走出去”与中国纪录片跨文化传播
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摘要
"文化是一个国家、一个民族的灵魂。文化兴国运兴,文化强民族强。[1]"积极推进文化走出去战略,是我国有效参与国际传播、提高国家文化软实力的重要手段。中国纪录片是建设社会主义先进文化的重要载体,是实施中华文化走出去、展示国家形象的重要传播平台。本文围绕全球化时代中国纪录片传播民族文化的重要性,系统探讨了其跨文化传播的优化策略,以期为进一步促进中国纪录片"走出去"提供借鉴。
‘Culture is a country and nation's soul. Our country will thrive only if our culture thrives,and our nation will be strong only if our culture is strong. 'Actively promoting the strategy of going out of culture plays an important role in effective participation in international communication and the improvement of national cultural soft power. The domestic documentary is an important carrier for the construction of advanced socialist culture,and an important communication platform for the implementation of Chinese culture to go out and show the image of the country. In the era of globalization,this paper discusses the importance of documentaries to the dissemination of national culture,and explores the optimization strategies of documentary intercultural communication,which hoped to provide a reference for further promoting the "going out"of Chinese Documentaries.
‘Culture is a country and nation's soul. Our country will thrive only if our culture thrives,and our nation will be strong only if our culture is strong. 'Actively promoting the strategy of going out of culture plays an important role in effective participation in international communication and the improvement of national cultural soft power. The domestic documentary is an important carrier for the construction of advanced socialist culture,and an important communication platform for the implementation of Chinese culture to go out and show the image of the country. In the era of globalization,this paper discusses the importance of documentaries to the dissemination of national culture,and explores the optimization strategies of documentary intercultural communication,which hoped to provide a reference for further promoting the "going out"of Chinese Documentaries.
引文
[1]习近平.决胜全面建成小康社会,夺取新时代中国特色社会主义伟大胜利---在中国共产党第十九次全国代表大会上的报告[M].北京:人民出版社,2017:40.
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[2]“中国纪录片发展战略研究”课题组.2009年中国纪录片发展研究报[J].现代传播,2010(10):136.
[3]孙凤毅.从纪实到现实[M].北京:中国传媒大学出版社,2008:46.
[4]晋雅芬.《舌尖上的中国》海外销售额突破226万美元[N].中国新闻出版报,2013-02-01.
[5]赵大伟.《舌尖上的中国》背后的创作始末[EB/OL].(2012-05-29)[2018-01-06].http://ent.sina.com.cn/v/m/2012-05-29/12033643190.shtml.
[6]张同道,胡智锋.中国纪录片发展研究报告(2014)[M].北京:科学出版社,2014.
[7]沈捷.国家形象片的文化超越策略和效果研究[J].编辑之友,2012(9):82-85.
[8]吴学夫,黄升民.大国图腾:承载六十年国家理想的公共图像[J].现代传播,2011(8):1-8.
[9]国家新闻出版广播电视总局发展研究中心湖南广播电视台课题组.中国纪录片产业发展研究报告[M].北京:中国广播影视出版社,2014:96.
[10]李佳.守正创新与文化输出---王岳川谈中国文化立场与文化身份[N].中华读书报,2010-06-02.