当代中国语境下高端体育旅游产品消费动机研究
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摘要
在当代中国语境下,尽管人们对高端体育旅游褒贬不一,但高端体育旅游产品消费群体的规模却不断扩大,有力地促进了中国体育产业的发展。本文主要通过文献资料法、访谈法等方法,以消费经济学、社会学等理论为依托,在对高端体育旅游的概念、内涵、分类等内容进行探讨的基础上,对中国高端体育旅游产品的消费动机进行了深入研究。认为随着经济收入大幅度提高,追求高端体育旅游产品,体现自身品味;追求人文关怀,彰显独特个性等已经成为部分社会群体的主要消费动机。其后果不仅改变了我国体育旅游产业的结构,同时也对我国的经济、社会和文化等方面产生了非常深刻的影响。
In the context of contemporary China, although people have different views on high-end sports tourism, but the scale of consumer groups of high-end sports tourism products have been expanding, which has promoted the development of China's sports industry greatly. In order to improve the taste and quality of their life, many people of middle and upper classes produced consumer demand for high-end sport tourism.Their motivation in high-end sport tourism consumption, not only changed the structure of sports tourism in-dustry in China, but also has had the extremely profound influence on our economic, social and cultural, etc.By using the method of literature, investigation method, etc., the high-end sport tourism concept, connota-tion, classification and value of the content has been discussed on the basis of consumer sociology theory,than the consumption motivation of high-end sports tourism in China was discussed, so as to promote the devel-opment of high-end sports tourism industry in China.
In the context of contemporary China, although people have different views on high-end sports tourism, but the scale of consumer groups of high-end sports tourism products have been expanding, which has promoted the development of China's sports industry greatly. In order to improve the taste and quality of their life, many people of middle and upper classes produced consumer demand for high-end sport tourism.Their motivation in high-end sport tourism consumption, not only changed the structure of sports tourism in-dustry in China, but also has had the extremely profound influence on our economic, social and cultural, etc.By using the method of literature, investigation method, etc., the high-end sport tourism concept, connota-tion, classification and value of the content has been discussed on the basis of consumer sociology theory,than the consumption motivation of high-end sports tourism in China was discussed, so as to promote the devel-opment of high-end sports tourism industry in China.
引文
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[3]马斯洛著,马良城译.动机与人格[M].西安:陕西师范大学出版社,2010.
[4]魏小安.高端旅游特点及其发展[J].旅游时代,2007(4).
[5]吴敏.高端旅游定制玩的其实是“圈子”[N].经理日报,2012-04-08.
[6]佚名.高端旅行大揭密,HHtravel鸿鹄逸游高端环游世界连续多年热卖[Z/OL].(2018-04-23)[2018-7-10].搜狐旅游.http://www.sohu.com/a/229165125_111268.
[7]戴斌.高端旅游:圈子的形成与市场的培育[EB/OL].(2015-01-12)[2018-7-10].环球旅讯.http://ln.ifeng.com/travel/detail_2015_01/12/3411737_0.shtml.
[8]徐雷.深度:消费升级中高端旅游度假布拉旅行的过去与未来[Z/OL].(2016-09-29[2018-7-10].新浪旅游.http://travel.sina.com.cn/china/2016-09-29/1119339054.shtml?domain=travel.sina.com.cn&vt=5.