简析商品包装编排设计的基本要求和设计法则
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摘要
商品包装设计中的视觉元素编排,决定了包装的整体形式和风格,反映了一个时期社会形态和商业文化的特征。纵观包装设计的发展历程,以及国际化视野下包装设计的发展趋势,不难看出包装编排设计的走向和变化。今天探究其背景和动因,旨在探究包装编排设计视觉语言的多样性表述。本文从包装视觉元素编排设计的基本要求、编排原则、设计法则等三个方面,分析和总结了其方式方法,并对相关案例进行了针对性解析,意在引发大家对当下包装编排设计的关注,从而在某种程度上形成具有现实指导意义的参照。
the layout of visual elements in packaging design determines the overall form and style of packaging,and also reflects the characteristics of social and commercial culture. Throughout the development process of packaging design, as well as the trend of the international perspective, it is not difficult to find out the trends and changes of packaging layout design. Today, the purpose of the study on the background and motivation of the trends and changes is to explore the formation of diverse tends in packaging layout design. This article not only explains the basic characteristics of the packaging layout design, layout principles, design principles, but also analyses and summarizes the methods, especially interpreting some excellent cases. In this way, this article could cause more attention to packaging layout design, in order to refer to practical significance to some extent.
the layout of visual elements in packaging design determines the overall form and style of packaging,and also reflects the characteristics of social and commercial culture. Throughout the development process of packaging design, as well as the trend of the international perspective, it is not difficult to find out the trends and changes of packaging layout design. Today, the purpose of the study on the background and motivation of the trends and changes is to explore the formation of diverse tends in packaging layout design. This article not only explains the basic characteristics of the packaging layout design, layout principles, design principles, but also analyses and summarizes the methods, especially interpreting some excellent cases. In this way, this article could cause more attention to packaging layout design, in order to refer to practical significance to some extent.
引文
[1]贺鹏,谈洁,黄小蕾.版式设计[M],北京:中国青年出版社,2012.
[2]刘春明.版式设计[M],成都:四川美术出版社,2011.
[3]林庚利,林诗健.包装设计+——给你灵感的全球最佳创意包装方案[M].北京:中国青年出版社,2013.
[4]谢孟吟,Kristy Wen Ho.礼品包装设计[M].贺丽,宋佳鑫译.沈阳:辽宁科学技术出版社,2013.
[5](美)道格拉斯·里卡尔迪.食品包装设计[M].常文心译.沈阳:辽宁科学技术出版社,2015.
[6]王绍强.主题包装设计艺术[M].大连:大连理工大学出版社,2011.
[2]刘春明.版式设计[M],成都:四川美术出版社,2011.
[3]林庚利,林诗健.包装设计+——给你灵感的全球最佳创意包装方案[M].北京:中国青年出版社,2013.
[4]谢孟吟,Kristy Wen Ho.礼品包装设计[M].贺丽,宋佳鑫译.沈阳:辽宁科学技术出版社,2013.
[5](美)道格拉斯·里卡尔迪.食品包装设计[M].常文心译.沈阳:辽宁科学技术出版社,2015.
[6]王绍强.主题包装设计艺术[M].大连:大连理工大学出版社,2011.