白酒产业与旅游业的价值共创研究
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摘要
从价值共创视角分析了白酒产业和旅游业的融合发展。从白酒产业未来发展的核心即价值创造出发,提出了白酒产业多主体价值共创的机理,在剖析白酒产业和旅游业多维度价值要素的基础上,分析了白酒业与旅游业价值共创的类型和特征,并从价值共创的消费者参与、价值要素分析、多主体协作机制的构建、政府的主体作用等方面给出了产业融合发展的对策建议。
The integrated development of Baijiu industry and tourism was analyzed from the perspective of value co-creation.The mechanism of multi-agent value co-creation in Baijiu industry was proposed.Based on the analysis of the multi-dimensional value factors,the types and characteristics of the value co-creation of Baijiu industry and tourism were explained.Finally,some recommendations on the integrated development of Baijiu industry and tourism industry were put forward from the aspects of consumers participation,value factors,multi-agent cooperation mechanism construction,and the dominant role of government.
The integrated development of Baijiu industry and tourism was analyzed from the perspective of value co-creation.The mechanism of multi-agent value co-creation in Baijiu industry was proposed.Based on the analysis of the multi-dimensional value factors,the types and characteristics of the value co-creation of Baijiu industry and tourism were explained.Finally,some recommendations on the integrated development of Baijiu industry and tourism industry were put forward from the aspects of consumers participation,value factors,multi-agent cooperation mechanism construction,and the dominant role of government.
引文
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[7]杨学成,徐秀秀,陶晓波.基于体验营销的价值共创机理研究--以汽车行业为例[J].管理评论,2016,28(5):232-240.
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[10]孟宝,郭五林,谢美英,等.白酒文化主题特色旅游深度开发研究--宜宾个例分析[J].酿酒科技,2015(4):119-123.
[11]黄平,杨国华,黄筱鹂,等.新常态下白酒行业的发展思考[J].酿酒科技,2017(1):17-24.
[12]孟宝,郭五林,王洪渊,等.基于问卷调查的中国白酒文化旅游开发实证研究[J].酿酒科技,2015(2):126-130.
[2]PRAHALAD C K,RAMASWAMY V.Co-creation experiences:the next practice in value creation[J].Journal of interactive marketing,2004,18(3):5-14.
[3]VARGO S L,LUSCH R F.Evolving to a new dominant logic for marketing[J].Journal of marketing,2004,68(1):1-17.
[4]王琴.基于价值网络重构的企业商业模式创新[J].中国工业经济,2011(1):79-88.
[5]罗珉,李亮宇.互联网时代的商业模式创新:价值创造视角[J].中国工业经济,2015(1):95-107.
[6]简兆权,肖霄.网络环境下的服务创新与价值共创:携程案例研究[J].管理工程学报,2015,29(1):20-29.
[7]杨学成,徐秀秀,陶晓波.基于体验营销的价值共创机理研究--以汽车行业为例[J].管理评论,2016,28(5):232-240.
[8]翟辅东.旅游六要素的理论属性探讨[J].旅游学刊,2006(4):18-22.
[9]黄平,曾绍伦.白酒产业转型发展研究综述[J].酿酒科技,2015(6):113-117.
[10]孟宝,郭五林,谢美英,等.白酒文化主题特色旅游深度开发研究--宜宾个例分析[J].酿酒科技,2015(4):119-123.
[11]黄平,杨国华,黄筱鹂,等.新常态下白酒行业的发展思考[J].酿酒科技,2017(1):17-24.
[12]孟宝,郭五林,王洪渊,等.基于问卷调查的中国白酒文化旅游开发实证研究[J].酿酒科技,2015(2):126-130.