转基因技术的微博形象研究
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摘要
针对2013年国内发生的"转基因大豆是否致癌争论事件",文章以微博中的转基因技术形象为研究对象,利用新浪微博自带的高级搜索功能对2014年关于转基因技术的微博进行抽样,按照每7日抽样一次的方法共抽52日共计721个有效样本并进行内容分析,归纳微博中转基因技术内容信息及分类条目,并总结出4种转基因技术在微博中的形象:神奇的魔术师、安全可靠的高科技、充满争议的科学创新以及管理不善的失信者。本研究对于研究新媒体与转基因生物技术传播之间的关系具有一定的现实意义。
In view of the "debate on the carcinogenesis of genetically modified soybeans" in China in 2013, the article uses the image of GM technology in micro-blog as the research object, using the advanced search function of sina micro-blog to sample the micro-blog of the transgenic technology in 2014 and draw a total of 7 in accordance with the method of sampling once every 7 days. 21 effective samples were analyzed, and the content information and classification items of GM technology in micro-blog were summed up, and the image of four kinds of transgenic technology in micro-blog was summarized. This study has practical significance for promoting the spread of transgenic technology.
In view of the "debate on the carcinogenesis of genetically modified soybeans" in China in 2013, the article uses the image of GM technology in micro-blog as the research object, using the advanced search function of sina micro-blog to sample the micro-blog of the transgenic technology in 2014 and draw a total of 7 in accordance with the method of sampling once every 7 days. 21 effective samples were analyzed, and the content information and classification items of GM technology in micro-blog were summed up, and the image of four kinds of transgenic technology in micro-blog was summarized. This study has practical significance for promoting the spread of transgenic technology.
引文
[1] 沈秋坦,任杰.大众传播中的科学危机研究——以“黄金大米”事件的媒体报道为实例的探析[J].科普研究,2013,8(6):35-40.
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[3] Frewer L J,Miles S,Marsh R.The media and genetically modified foods:Evidence in support of social amplification of risk[J].Risk Analysis,2002,22(4):701-711.
[4] Flipse S M,Osseweijer P.Media attention to GM food cases:An innovation perspective[J].Public Understanding of Science,2013,22(2):185-202.
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[6] 杜艮芝.群众工作创新与网络社会治理[M].济南:山东人民出版社,2014.
[7] 董向慧.微博如何改变社会社交媒体与社会风习研究[M].南昌:江西人民出版社,2016.
[8] 高媛,王晓玲.微变革,微创新微博与大学生思想政治教育[M].哈尔滨:哈尔滨工程大学出版社,2014.
[9] 本书编委会.“三农”网络舆情报告,2014[M].中国农业出版社,2015.246.
[10] 王大鹏,钟琦,贾鹤鹏.科学传播:从科普到公众参与科学——由崔永元卢大儒转基因辩论引发的思考[J].新闻记者,2015,(6):8-15.
[11] 刘芳.《环球科学》的坚持与改变——如何让科普刊物老树新花[J].中国记者,2014,(5):35-36.
[12] 刘婉婷.理性看待转基因[N].农民日报,2014-10-25(002).
[13] 田华,胡蔓.网络舆论事件生命周期短暂现象探析[J].媒体时代,2014,(4):29-33.
[14] 刘晓娟,王昊贤,张爱芸.微博信息生命周期研究[J].图书情报工作,2014,58(1):72-78.
[15] 江岩.市场失灵、技术生命周期与技术创新政策[J].齐鲁学刊,2005,(3):150-154.
[16] 常芝歌.新媒体传播时代下的“把关人”探究[J].新闻研究导刊,2018,9(24):53-54,118.
[2] 马爱平.转基因黄金大米在美获食用许可[N].科技日报,2018-06-07(001).
[3] Frewer L J,Miles S,Marsh R.The media and genetically modified foods:Evidence in support of social amplification of risk[J].Risk Analysis,2002,22(4):701-711.
[4] Flipse S M,Osseweijer P.Media attention to GM food cases:An innovation perspective[J].Public Understanding of Science,2013,22(2):185-202.
[5] Marques M D,Critchley C R,Walshe J.Attitudes to genetically modified food over time:How trust in organizations and the media cycle predict support[J].Public Understanding of Science,2015,24(5):601-618.
[6] 杜艮芝.群众工作创新与网络社会治理[M].济南:山东人民出版社,2014.
[7] 董向慧.微博如何改变社会社交媒体与社会风习研究[M].南昌:江西人民出版社,2016.
[8] 高媛,王晓玲.微变革,微创新微博与大学生思想政治教育[M].哈尔滨:哈尔滨工程大学出版社,2014.
[9] 本书编委会.“三农”网络舆情报告,2014[M].中国农业出版社,2015.246.
[10] 王大鹏,钟琦,贾鹤鹏.科学传播:从科普到公众参与科学——由崔永元卢大儒转基因辩论引发的思考[J].新闻记者,2015,(6):8-15.
[11] 刘芳.《环球科学》的坚持与改变——如何让科普刊物老树新花[J].中国记者,2014,(5):35-36.
[12] 刘婉婷.理性看待转基因[N].农民日报,2014-10-25(002).
[13] 田华,胡蔓.网络舆论事件生命周期短暂现象探析[J].媒体时代,2014,(4):29-33.
[14] 刘晓娟,王昊贤,张爱芸.微博信息生命周期研究[J].图书情报工作,2014,58(1):72-78.
[15] 江岩.市场失灵、技术生命周期与技术创新政策[J].齐鲁学刊,2005,(3):150-154.
[16] 常芝歌.新媒体传播时代下的“把关人”探究[J].新闻研究导刊,2018,9(24):53-54,118.