摘要
基于理论和实践分析,文章提出了边界众筹这一新概念,并以揭阳古村酒业为例,分析其基于有共同情感纽带的地缘认同确定项目实施范围,明确划分众筹的对象和内容,再借助众筹对象不同程度的参与度和辐射作用带动更广范围人群共同参与乡村再造,形成一种与本地乡村再造结合的边界众筹模式。
The crowdfunding model is of great creative significance to rural redevelopment. However,when the crowdfunding model that emerged in the field of investment has been applied to the local " Acquaintance society" culture and the relatively closed rural society,the boundary in crowd funding is a very important issue. It has a direct impact on the effectiveness of the crowd funding model in rural redevelopment. Based on theoretical and practical analysis,this paper puts forward a new concept of border crowd-funding,and takes Jieyang ancient village wine industry as an example,analyzes its geographical identity based on common emotional ties to determine the scope of project implementation,and clearly defines the object and content of crowd-funding,and then,draw support from the different levels of participation and radiation effects of the audience to bring a wider range of people together to participate in rural regeneration. A border crowd-funding model combined with local village redevelopment has developed.
引文
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