乡村再造的边界众筹模式探索——基于揭阳古村酒业案例的分析
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摘要
基于理论和实践分析,文章提出了边界众筹这一新概念,并以揭阳古村酒业为例,分析其基于有共同情感纽带的地缘认同确定项目实施范围,明确划分众筹的对象和内容,再借助众筹对象不同程度的参与度和辐射作用带动更广范围人群共同参与乡村再造,形成一种与本地乡村再造结合的边界众筹模式。
The crowdfunding model is of great creative significance to rural redevelopment. However,when the crowdfunding model that emerged in the field of investment has been applied to the local " Acquaintance society" culture and the relatively closed rural society,the boundary in crowd funding is a very important issue. It has a direct impact on the effectiveness of the crowd funding model in rural redevelopment. Based on theoretical and practical analysis,this paper puts forward a new concept of border crowd-funding,and takes Jieyang ancient village wine industry as an example,analyzes its geographical identity based on common emotional ties to determine the scope of project implementation,and clearly defines the object and content of crowd-funding,and then,draw support from the different levels of participation and radiation effects of the audience to bring a wider range of people together to participate in rural regeneration. A border crowd-funding model combined with local village redevelopment has developed.
The crowdfunding model is of great creative significance to rural redevelopment. However,when the crowdfunding model that emerged in the field of investment has been applied to the local " Acquaintance society" culture and the relatively closed rural society,the boundary in crowd funding is a very important issue. It has a direct impact on the effectiveness of the crowd funding model in rural redevelopment. Based on theoretical and practical analysis,this paper puts forward a new concept of border crowd-funding,and takes Jieyang ancient village wine industry as an example,analyzes its geographical identity based on common emotional ties to determine the scope of project implementation,and clearly defines the object and content of crowd-funding,and then,draw support from the different levels of participation and radiation effects of the audience to bring a wider range of people together to participate in rural regeneration. A border crowd-funding model combined with local village redevelopment has developed.
引文
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[17]黄健青,刘雪霏,郑建明.众筹项目成功的关键因素——基于KIA与AON融资模式的实证研究[J].财贸经济,2015(9):74-84.
[2]刘镜妍,梁群好,刘晓雯,等.支点众筹模式助力乡村再造——惠州市天堂山爱树项目的实践启示[J].广东青年职业学院学报,2018,32(1):66-71.
[3]崔吟风.基于实例的中国农业众筹的模式及发展状况分析[J].西部皮革,2016(10):67.
[4]陈焰萍.乡村旅游搭上众筹快车[N].通信信息报,2015-03-05.
[5]于芳妮.社群众筹时代来临[J].经济,2016(21):15-17.
[6]中共中央国务院关于实施乡村振兴战略的意见[R].2018-01-02.
[7]邹心平.论乡村的封闭与新乡贤的困境[J].老区建设,2017(16):65-69.
[8]贾立,陈珏.绿色金融背景下产品型农业众筹发展思路探究[J].西南金融,2018(3):1-5.
[9]罗家德,李智超.乡村社区自组织治理的信任机制初探——以一个村民经济作组织为例[J].管理世界,2012(10):83-94.
[10]许亚斌,朱先奇,史彦虎.基于KMRW声誉模型的众筹模式信任机制研究[J].管理科学,2015,45(24):38-44.
[11]翟学伟.人情、面子与权力的再生产——情理社会中的社会交换方式[J].社会学究.2004(5):48-57.
[12]王锡洪.众筹监管的规范化研究——基于温州地方金融改革的经验[D].2016(11):1-54.
[13]耿达.近代中国“乡村改造”的两条路向[J].华南农业大学学报(社会科学版),2016(2):134-140.
[14]柳建坤.乡村重建亟待文化自觉与智识嵌入[N].学习时报,2016-09-15(6).
[15]张莹瑞,佐斌.社会认同理论及其发展[J].心理科学进展,2006(3):475-480.
[16]曾江洪,陈斯琪.众筹模式下项目支持者价值共创与满意度关系研究[J].管理学报,2016,13(9):1383-1891.
[17]黄健青,刘雪霏,郑建明.众筹项目成功的关键因素——基于KIA与AON融资模式的实证研究[J].财贸经济,2015(9):74-84.