新媒介环境下民间阅读组织阅读推广策略研究
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摘要
新媒介快速发展影响改造着人们的阅读行为,新媒介环境下阅读行为出现新的特征,表现为阅读载体多元化、阅读的娱乐性增强及阅读强调个性化和互动性。为适应新媒介环境的发展,民间阅读组织不断开拓全媒体阅读推广途径、导入多元化阅读资源、打造社群化阅读推广。文章指出未来民间阅读组织需要将关注点放在推进阅读推广形式创新、注重阅读推广的均等性、注重青少年数字阅读的发展3方面上。
The rapid development of new media influences and transforms people's reading behavior.Under the new media environment,reading behavior has new characteristics,which are manifested in the diversification of readingcarriers,the enhancement of entertainment in reading,and the emphasis on individuality and interaction in reading.In order to adapt to the development of new media environment,the folk reading organizations continue to open up all-media reading promotion channels,introduce the diversified reading resources,and create community-based reading promotion.In the future,the folk reading organizations need to focus on three aspects:promoting the innovation of reading promotion forms,focusing on the equality of reading promotion,and focusing on the development of digit al reading for teenagers.
The rapid development of new media influences and transforms people's reading behavior.Under the new media environment,reading behavior has new characteristics,which are manifested in the diversification of readingcarriers,the enhancement of entertainment in reading,and the emphasis on individuality and interaction in reading.In order to adapt to the development of new media environment,the folk reading organizations continue to open up all-media reading promotion channels,introduce the diversified reading resources,and create community-based reading promotion.In the future,the folk reading organizations need to focus on three aspects:promoting the innovation of reading promotion forms,focusing on the equality of reading promotion,and focusing on the development of digit al reading for teenagers.
引文
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[2]余秀才.全媒体时代的新媒介素养教育[J].现代传播(中国传媒大学学报),2012(2):116-119.
[3]徐宁.基层文化“供给侧”崛起新动力[N].新华日报,2017-04-14(13).
[4]樊登.樊登读书:用数字技术推动全民阅读[J].出版参考,2018(5):10-11.
[5]段梅,曹炳霞,韩叶.读书会的发展与阅读推广组织方式[J].图书情报工作,2015(20):29-33.
[6]凤凰网文化.“文化自信”是每位讲书人的信仰与使命[EB/OL].(2018-08-11)[2019-03-15].http://culture.ifeng.com/a/20180126/55477236_0.shtml.
[7]赵一琳.全民阅读背景下民间阅读组织运营模式问题研究[D].保定:河北大学,2017.
[8]王雅文.1小时营收破百万!从爆款刷屏到读书会,新世相到底想干什么?[EB/OL].(2018-10-16)[2019-03-23].https://www.digitaling.com/articles/40577.html.
[9]陈书梅.全民阅读背景下民间阅读组织发展策略研究[J].河北科技图苑,2019(3):14-17,41.
[10]陆爱斌.组建农民读书会改善基层阅读环境——平湖市的探索与实践[J].图书馆研究与工作,2018(10):31-33.
[11]王玲宇,张国良.网络暴力游戏对青少年的“涵化”影响——对上海市中学生的调查[J].当代青年研究,2005(5):6-10.
[12]李桂华,刘静.转向:全媒体时代青少年复合阅读图景[J].中国图书馆学报,2019(2):72-87.
[13]陈晓雪.每月一书读书俱乐部社会化媒体阅读推广研究[D].保定:河北大学,2018.