陈婧姑文化传播机制探析

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英文篇名：Analysis of Cultural Transmission Mechanism of Chen Jinggu 作者：崔柳 ; 吴道锷 英文作者：CUI Liu;WU Dao-e;School of language and culture,Ningde Normal University;Fujian Ningde Network; 关键词：陈靖姑文化 ; 传播机制 ; 传播效果 ; 优化建议 英文关键词：Chen Jinggu;;transmission mechanism;;transmission effect;;optimization suggestion 中文刊名：QQHD 英文刊名：Journal of Qiqihar University(Philosophy & Social Science Edition) 机构：宁德师范学院语言与文化学院;福建宁德网; 出版日期：2019-06-15 出版单位：齐齐哈尔大学学报(哲学社会科学版) 年：2019 期：No.268 基金：宁德师院2018年“服务地方行动专项计划”闽东文化专项课题(2018ZX216) 语种：中文; 页：QQHD201906008 页数：3 CN：06 ISSN：23-1435/C 分类号：36-38

摘要

在民间陈靖姑被视为妇幼保护神,闽台地区信众广泛,新时期的传播格局中借助媒介传播、学术传播和大众传播等各种传播渠道,其影响范围日益扩大。但是,通过分析也不难发现,陈靖姑文化的传播过程中存在内容单一、媒介利用率不高和内外公众传播方式趋同等问题。为此,加快传播内容建设、拓宽传播的全媒介渠道、实现媒介传播的立体化能更好的优化陈靖姑文化传播机制,增加陈靖姑文化魅力。
        Chen Jinggu is regarded as the Godess of women and children in the folk. She has a wide believers in Fujian and Taiwan. In the new period of communication pattern,with the help of various communication channels,such as media,academic communication and mass communication,her influence is expanding. However,through the analysis,it is not difficult to find the problems of single content,low media utilization and convergence of internal and external public communication modes in the process of culture dissemination of Chen Jinggu. Therefore,we should speed up the construction of communication content and broaden all media channels for communication. The realization of three-dimensional media dissemination can better optimize the cultural dissemination mechanism of and increase the cultural charm of Chen Jinggu.

引文

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