新时代高校专业文化活动品牌建设

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英文篇名：Brand Construction of Professional Cultural Activities in Colleges and Universities in the New Era 作者：吴太山 ; 白振洋 ; 李晓晔 英文作者：WU Taishan;BAI Zhenyang;LI Xiaoye;China University of Geosciences; 关键词：文化育人 ; 专业文化活动品牌 ; 价值引领 ; 专业特色 英文关键词：cultural education;;brand of professional cultural activities;;value leading;;professional characteristics 中文刊名：KJDK 英文刊名：The Guide of Science & Education 机构：中国地质大学(武汉); 出版日期：2019-05-15 出版单位：科教导刊(中旬刊) 年：2019 期：No.374 基金：中国地质大学(武汉)马克思主义理论研究与学科建设计划资助项目“理工科优秀青年教师思想政治状况调查及对策研究”,编号MX1709 语种：中文; 页：KJDK201905011 页数：3 CN：05 ISSN：42-1795/N 分类号：31-33

摘要

作为校园文化育人的重要组成内容,专业文化活动品牌在推进学科文化育人,促进高校教育教学改革,培养中国特色社会主义合格建设者和可靠接班人中起着至关重要作用。本文探讨了高校专业文化活动品牌价值引领和专业特色之间的内在逻辑,在分析新时代新要求的基础上,提出了打造高校专业文化活动品牌的主体深度参与、内容传承与创新、方式上与社会需求互动的基本路径。
        As an important part of campus culture education, the brand of professional cultural activities plays an important role in promoting discipline culture education, promoting the reform of university education and teaching, and training qualified builders and reliable successors of socialism with Chinese characteristics. This paper probes into the internal logic between brand value guidance and professional characteristics of professional cultural activities in Colleges and universities. On the basis of analyzing the new requirements of the new era, it puts forward the basic paths for building the brand of professional cultural activities in colleges and universities, including the main body's deep participation, content inheritance and innovation,and interaction with social needs in ways.

引文

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