考虑专利保护和渠道偏好的再制造双渠道闭环供应链决策与协调
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摘要
本文在电子商务环境下考虑消费者对零售渠道和直销渠道具有不同的渠道偏好,研究了专利许可零售商实施再制造的双渠道闭环供应链定价决策和协调问题。运用博弈论方法求得了集中决策和分散决策情形下的最优定价策略,并分析了消费者渠道偏好系数对节点企业最优定价策略及利润的影响。针对分散决策存在效率损失的问题,以集中决策的最优解为基准,通过联合运用一个由批发价格、直销价格和专利许可费构成的定价机制和一个利润分享机制,实现了双渠道闭环供应链的完美协调。
Aiming at the different channel preference of customers for retail channel and direct channel under ecommerce,the pricing decision and coordination problem for a dual-channel closed-loop supply chain with retailer engages in remanufacturing under patent licensing are studied. The optimal pricing strategies in the centralized dual-channel closed-loop supply chain and decentralized dual-channel closed-loop supply chain are obtained by using game theory,and the influences of customers ' channel preference coefficient on the optimal pricing decisions and the profits of the channel members are analyzed. A price mechanism with a wholesale price,a direct channel price and a patent licensing fee and a profit sharing mechanism are combined to achieve the perfect coordination of the decentralized dual-channel closed-loop supply chain based on the optimal results of the centralized dual-channel closed-loop supply chain.
Aiming at the different channel preference of customers for retail channel and direct channel under ecommerce,the pricing decision and coordination problem for a dual-channel closed-loop supply chain with retailer engages in remanufacturing under patent licensing are studied. The optimal pricing strategies in the centralized dual-channel closed-loop supply chain and decentralized dual-channel closed-loop supply chain are obtained by using game theory,and the influences of customers ' channel preference coefficient on the optimal pricing decisions and the profits of the channel members are analyzed. A price mechanism with a wholesale price,a direct channel price and a patent licensing fee and a profit sharing mechanism are combined to achieve the perfect coordination of the decentralized dual-channel closed-loop supply chain based on the optimal results of the centralized dual-channel closed-loop supply chain.
引文
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[14]熊中楷,申成然,彭志强.专利保护下再制造闭环供应链协调机制研究[J].管理科学学报,2011,14(6):76-85.
[15]王建明.专利保护下再制造闭环供应链差别定价与协调研究[J].运筹与管理,2013,22(3):89-96.
[16]申成然,熊中楷,彭志强.专利许可经销商再制造的供应链决策及协调[J].工业工程与管理,2011,16(6):10-15.
[17]高鹏,聂佳佳.制造商公平关切下的闭环供应链专利授权经营策略[J].软科学,2014,28(11):67-71.
[18] Huang Y,Wang Z. Closed-loop supply chain models with product take-back and hybrid remanufacturing under technology licensing[J]. Journal of Cleaner Production,2017,142:3917-3927.
[2] Chiang W K,Chhajed D,Hess J D. Direct marketing,indirect profits:a strategic analysis of dual-channel supply-chain design[J]. Management science,2003,49(1):1-20.
[3]徐峰,侯云章,高俊.电子商务背景下制造商渠道定价与再制造策略研究[J].管理科学,2014,27(2):74-81.
[4] Jiang C,Xu F,Sheng Z. Pricing strategy in a dual-channel and remanufacturing supply chain system[J]. International Journal of Systems Science,2010,41(7):909-921.
[5] Zheng B,Yang C,Yang J,et al. Dual-channel closed loop supply chains:forward channel competition,power structures and coordination[J]. International Journal of Production Research,2017,55(12):3510-3527.
[6] Saha S,Sarmah S P,Moon L. Dual-channel closedloop supply chain coordination with a reward-driven remanufacturing policy[J]. International Journal of Production Research,2016,54(5):1503-1517.
[7]曹晓刚,郑本荣,闻卉.考虑顾客偏好的双渠道闭环供应链定价与协调决策[J].中国管理科学,2015,23(6):107-117.
[8]易余胤,袁江.渠道冲突环境下的闭环供应链协调定价模型[J].管理科学学报,2012,15(1):54-65.
[9] Xie J P,Liang L,Liu L H,et al. Coordination contracts of dual-channel with cooperation advertising in closedloop supply chains[J]. International Journal of Production Economics,2017,183:528-538.
[10] Majumder P,Groenevelt H. Competition in remanufacturing[J]. Production and Operations Management,2001,10(2):125-141.
[11]熊中楷,王凯,熊榆.经销商从事再制造的闭环供应链模式研究[J].管理科学学报,2011,14(11):1-9.
[12] Yi P,Huang M,Guo L,et al. Dual recycling channel decision in retailer oriented closed-loop supply chain for construction machinery remanufacturing[J]. Journal of Cleaner Production,2016,137:1393-1405.
[13]胡开忠.专利产品的修理、再造与专利侵权的认定—从再生墨盒案谈起[J].法学,2006,(12):145-161.
[14]熊中楷,申成然,彭志强.专利保护下再制造闭环供应链协调机制研究[J].管理科学学报,2011,14(6):76-85.
[15]王建明.专利保护下再制造闭环供应链差别定价与协调研究[J].运筹与管理,2013,22(3):89-96.
[16]申成然,熊中楷,彭志强.专利许可经销商再制造的供应链决策及协调[J].工业工程与管理,2011,16(6):10-15.
[17]高鹏,聂佳佳.制造商公平关切下的闭环供应链专利授权经营策略[J].软科学,2014,28(11):67-71.
[18] Huang Y,Wang Z. Closed-loop supply chain models with product take-back and hybrid remanufacturing under technology licensing[J]. Journal of Cleaner Production,2017,142:3917-3927.