新媒体背景下网络游记的话语分析研究——以泰安旅游形象构建为例
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摘要
新媒体背景下话语分析的内容和形式都发生了变化,其应用范围也更加广泛。本文阐述了新媒体环境下的话语特点及话语分析的新发展,并从游客的视角出发,通过对旅游者网络游记这一新媒体传播方式进行研究来探讨外国游客关于旅游目的地形象的感知。研究以西方旅游者网络游记话语为切入点,从"文化繁荣""宜居和生态""现代化大都市""社会和谐"和"经济发展"5个维度探讨了外国游客对旅游目的地形象感知的异同。同时,针对如何提升游客的体验评价提出了有益的建议。
In new media era, the content and form of discourse analysis have experienced big changes. This paper reviews the development of discourse analysis and points out the characteristics of discourse in the new media. It also studies foreign tourists' perception of Tai'an's tourism image by analyzing tourists' online travelogues. It discusses the differences and similarities of their perception from five multi-dimensional perspectives, which are "cultural prosperity", "suitable dwelling and ecology", "modernized metropolis","social harmony" and "economic development" and tries to figure out the reasons. Finally, some reasonable suggestions are proposed to promote foreign tourists' traveling experience.
In new media era, the content and form of discourse analysis have experienced big changes. This paper reviews the development of discourse analysis and points out the characteristics of discourse in the new media. It also studies foreign tourists' perception of Tai'an's tourism image by analyzing tourists' online travelogues. It discusses the differences and similarities of their perception from five multi-dimensional perspectives, which are "cultural prosperity", "suitable dwelling and ecology", "modernized metropolis","social harmony" and "economic development" and tries to figure out the reasons. Finally, some reasonable suggestions are proposed to promote foreign tourists' traveling experience.
引文
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[13]左言娜.新媒体话语中的安徽旅游国际形象:基于语料库的批评话语分析[J].蚌埠学院学报,2017(6):150-154.
[2]Harris,Z S.Discourse Analysis[J].Language,1952,28(1):1-30.
[3]Hunt,J,D.Image as a Factor in Tourism Development[J].Journal of Travel Research,1975(3):1-7.
[4]方雅贤,宋文琴.基于网络文本分析旅游目的地形象--以大连为例[J].旅游发展研究,2014(4):24-31.
[5]冯捷蕴.北京旅游目的地形象的感知--中西方旅游者博客的多维话语分析[J].旅游学刊,2011,26(9):19-28.
[6]胡雯.新媒体时代话语分析的发展[J].沈阳大学学报(自然科学版),2011,23(2):85-88.
[7]匡文波.新媒体概论[M].北京:中国人民大学出版社,2012.
[8]李战子.话语分析与新媒体研究[J].当代修辞学,2016(4):46-55.
[9]罗伯特·洛根.理解新媒介[M].上海:复旦大学出版社,2012.
[10]王昕,王雪君.旅游者对旅游目的地形象的感知行为研究--以丽江古城为例[J].重庆师范大学学报:自然科学版,2011,28(3):64-68.
[11]张德禄.多模态话语分析综合理论框架探索[J].中国外语,2009,06(1):24-30.
[12]张德禄.系统功能理论视阈下的多模态话语分析综合框架[J].现代外语,2018,41(06):731-743.
[13]左言娜.新媒体话语中的安徽旅游国际形象:基于语料库的批评话语分析[J].蚌埠学院学报,2017(6):150-154.