网络营销知识生态系统构建研究
摘要
当前网络营销过程中存在着知识资源不足、知识需求与知识供给脱节、知识价值流通不畅等诸多问题。本文以网络营销的知识流动方向为基准点,从建立多方位和多环节的网络营销知识生态节点入手,分析了网络营销知识生态链和知识生态系统的运行机制,并初步构建网络营销知识生态系统的结构模型。
引文
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[2] Burton Rob.J F, Riley M.Traditional Ecological Knowledge from the internet? The case of hay meadows in Europe[J].Land Use Policy.2018(2):334-346.
[3] Kiet H A T, Kim B J. Network marketing with bounded rationality and partial information[J].Physica A:Statistical Mechanics and its Applications.2008(19-20):4896-4902.
[4] Tiago M T, Tiago F. Revisiting the Impact of Integrated Internet Marketing on Firms'Online Performance:European Evidences[J].Procedia Technology.2012(5):418-426.
[5]卢金荣,郭东强.信息生态理论研究进展[J].情报杂志.2007(3):82-84.
[6] LU J R. A Critical Model Construction of Knowledge Sharing Mechanism in Virtual Organization Based on Game Theoretic Perspective[J].Wuhan University Journal of Natural Science. 2015(6):465-470.
[7]卢金荣,曾卫,潘丽丽.基于知识创新的虚拟企业核心竞争力培育研究[J].长春理工大学学报. 2017(4):77-82.
[8] Chau T, Moghimi S, Popovic M R. Knowledge Translation in Rehabilitation Engineering Research and Development:A Knowledge Ecosystem Framework[J]. Archives of Physical Medicine and Rehabilitation.2013(1):s9-s19.
[9] Noennig J R, Scheler A M, Piskorek K, Barski J. Towards Knowledge Ecosystems:Modelling Knowledge Dynamics in Environmental Systems[J].Procedia Computer Science.2014(4):1360-1369.
[10]J K, Almpanopoulou A, Ritala P.Organization of knowledge ecosystems:Prefigurative and partial forms[J].Research Policy.2018(8):1523-1537.
[11]贺团涛,曾德明.知识创新生态系统的理论框架与运行机制研究[J].情报杂志.2008(6):23-25.