我国老年人媒介形象的新媒体呈现——以《人民日报》官方微博2018年报道为例
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摘要
本文基于框架理论和议程设置理论,以我国权威性新媒体平台——《人民日报》微博为研究对象,借助内容分析方法,探究新媒体平台上老年人媒介形象的呈现现状以及新媒体建构老年人媒介形象的议程设置和框架策略。研究发现,老年人的新媒体形象以积极正面为主,《人民日报》微博通过老年群体的正面形象建构和老年议题的正面呈现,构建和谐社会图景,引导社会主流价值观;但另一方面《人民日报》微博仍存在性别、地域报道不均衡的情况,体现了不可避免的媒介偏见。另外,借助多种形式和渠道的融合报道成为《人民日报》动态立体地呈现老年人新媒体形象的重要手段。
Based on the framework theory and agenda setting theory, this paper takes China's premier new media platform, the microblog of People's Daily, as the research object, and use content analysis methods to explore the image of the elderly presented by the new media and their agenda setting and framework strategies. The research finds that the new media images of the elderly are mainly positive. The microblog of People's Daily guides the mainstream value that is conducive to building a harmonious society through positive image construction of the elderly community and positive presentation of the elderly issues. However,their coverage is somewhat imbalanced in terms of gender and region, which reflects the inevitable media bias. In addition, the integration of reports in various forms and via different channels has become an important means for the People's Daily to dynamically and comprehensively present the new media image of the elderly.
Based on the framework theory and agenda setting theory, this paper takes China's premier new media platform, the microblog of People's Daily, as the research object, and use content analysis methods to explore the image of the elderly presented by the new media and their agenda setting and framework strategies. The research finds that the new media images of the elderly are mainly positive. The microblog of People's Daily guides the mainstream value that is conducive to building a harmonious society through positive image construction of the elderly community and positive presentation of the elderly issues. However,their coverage is somewhat imbalanced in terms of gender and region, which reflects the inevitable media bias. In addition, the integration of reports in various forms and via different channels has become an important means for the People's Daily to dynamically and comprehensively present the new media image of the elderly.
引文
(1)中国产业信息网.2018年中国人口老龄化现状分析、老龄化带来的问题及应对措施[DB/OL].http://www.chyxx.com/industry/201805/637022.html,2018.5.4/2019-3-1.
(2)Walter Gantz, Howard M. Gartenberg, Cindy K. Rainbow. Approaching Invisibility:The Portrayal of the Elderly in Magazine Advertisements.Journal of Communication, Winter 1980, pp.56-60.
(3)Craig Aronoff. Old Age in Prime Time, Journal of Communications. 24:4(Autumn, 1974):86-87.
(4)张荣花.《华商报》老年人媒介形象研究[D].西安:陕西师范大学,2015.
(5)Marilyn Peterson. The Visibility and Image of Old People on Television,Journalism Quarterly. 50:568-572(Autumn1973).
(6)Maricel Oró-Piqueras,Sibila Marques. Images of old age in YouTube:destabilizing stereotypes, Continuum:Journal of media&Cultural Studies, 2017, Vol. 31, no. 2, 257–265.
(7)齐士馨.《老年日报》中的老年人媒介形象研究[D].沈阳:辽宁大学,2014:23.
(8)Heather Gibb, Eleanor Holroyd. Images of Old Age in the Hong Kong Print Media, Ageing and Society,16,1996,151-175.
(9)邹宜斌.社会资本:理论与实证研究文献综述[J].经济论,2005(06):121.
(10)托马斯·福特·布朗,木子西.社会资本理论综述[J].马克思主义与现实,2000(02):41.
(11)张晨阳,郁慧玲.微博空间中的女性表达:契机、问题与展望[J].新闻界,2011(05):109.
(2)Walter Gantz, Howard M. Gartenberg, Cindy K. Rainbow. Approaching Invisibility:The Portrayal of the Elderly in Magazine Advertisements.Journal of Communication, Winter 1980, pp.56-60.
(3)Craig Aronoff. Old Age in Prime Time, Journal of Communications. 24:4(Autumn, 1974):86-87.
(4)张荣花.《华商报》老年人媒介形象研究[D].西安:陕西师范大学,2015.
(5)Marilyn Peterson. The Visibility and Image of Old People on Television,Journalism Quarterly. 50:568-572(Autumn1973).
(6)Maricel Oró-Piqueras,Sibila Marques. Images of old age in YouTube:destabilizing stereotypes, Continuum:Journal of media&Cultural Studies, 2017, Vol. 31, no. 2, 257–265.
(7)齐士馨.《老年日报》中的老年人媒介形象研究[D].沈阳:辽宁大学,2014:23.
(8)Heather Gibb, Eleanor Holroyd. Images of Old Age in the Hong Kong Print Media, Ageing and Society,16,1996,151-175.
(9)邹宜斌.社会资本:理论与实证研究文献综述[J].经济论,2005(06):121.
(10)托马斯·福特·布朗,木子西.社会资本理论综述[J].马克思主义与现实,2000(02):41.
(11)张晨阳,郁慧玲.微博空间中的女性表达:契机、问题与展望[J].新闻界,2011(05):109.