运动员形象权研究

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	英文篇名：On the sport image right 作者：刘泽玉 ; 杜以同 英文作者：LIU Ze-yu;DU Yi-tong;Shandong Sport University; 关键词：形象 ; 运动形象 ; 运动员形象权 英文关键词：image;;sport image;;sport image right 中文刊名：TIRE 英文刊名：Journal of Shandong Sport University 机构：山东体育学院; 出版日期：2015-02-25 出版单位：山东体育学院学报 年：2015 期：v.31;No.150 语种：中文; 页：TIRE201501006 页数：5 CN：01 ISSN：37-1013/G8 分类号：29-33

摘要

运动员形象,就是以运动员在赛场上的竞技状态为基础,由其竞技能力、水平和成绩决定的,以其人格要素标识为载体而体现出来的整体形象,在本质上是职业形象。运动员对自己运动形象享有占有、使用、许可他人进行商业性使用的权利,运动员形象权在性质上属无形财产权。
        In the process of a major sports country marching towards a world sports power,the commercial value of athlete's image is gradually being developed. The issue of athlete's image right becomes more and more important in the sports field,which brings a new subject in the study of athlete's right,and also provides possibility for the sports law that can make its own unique contribution in the professional image right field. Sport image,based on the athlete 's competitive state in sports field,determined by the athletic ability,level and achievement,is the overall image whose carrier is athlete's personality factor. In essence,it is a professional image. Athletes have the right of possessing,using and licensing their image right in the commercial field,which is called sports image right. It is intangible property right in nature.

引文

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