基于公众视角的山东省科技馆科技电影节效果评估研究
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摘要
科技电影节作为科技与艺术结合的一种新型科普形式,具有增强科普吸引力和凝聚力的作用。立足于公众视角,围绕山东省科技馆首届科技电影节活动,开展了山东省科技馆科技电影节评估研究,结果表明山东省首届科技电影节活动总体效果良好,得到公众较高的认可,而且达到了科普的社会效益,具有打造成为品牌科普活动的潜力。下一步还需要针对科技电影节活动的策划,在规划研究、时间安排、宣传报道、组织和实施能力提升、配套特色活动策划、建立可持续发展机制等方面加大工作力度,为提升科技电影节活动的品牌效应奠定坚实的基础。
As a new form of science popularization which combines science and art, the science and technology film festival plays the role of enhancing the attraction and cohesion capacity of science popularization. Based on the public perspective,the effect evaluation of the first science and technology film festival held by Shandong Science and Technology Museum is conducted. The results show that the festival activity has reached a satisfactory overall effect, been highly recognized by the public and gained social benefits of science popularization, which means it can be further developed into a brand science popularization activity. In the future, there are more work to do for science and technology film festival, such as planning research, schedule making, publicity and reporting, capacity improvement of organization and implementation, planning of supporting characteristic activities, establishment of sustainable development mechanism and so on, which will lay a solid foundation for the effect promotion of brand in science and technology film festival activities.
As a new form of science popularization which combines science and art, the science and technology film festival plays the role of enhancing the attraction and cohesion capacity of science popularization. Based on the public perspective,the effect evaluation of the first science and technology film festival held by Shandong Science and Technology Museum is conducted. The results show that the festival activity has reached a satisfactory overall effect, been highly recognized by the public and gained social benefits of science popularization, which means it can be further developed into a brand science popularization activity. In the future, there are more work to do for science and technology film festival, such as planning research, schedule making, publicity and reporting, capacity improvement of organization and implementation, planning of supporting characteristic activities, establishment of sustainable development mechanism and so on, which will lay a solid foundation for the effect promotion of brand in science and technology film festival activities.
引文
[1]邱成利.适应公众科普需求变化创新科学传播方式[J].中国科技资源导刊,2013,45(6):80-87.
[2]李云海.简议特效电影的科普作用[J].科协论坛,2016(12):35-37.
[3]李茜楠.高科技电影的技术梦[N].科技日报,2013-05-03(006).
[2]李云海.简议特效电影的科普作用[J].科协论坛,2016(12):35-37.
[3]李茜楠.高科技电影的技术梦[N].科技日报,2013-05-03(006).