基于计划行为理论的国内外旅游研究综述
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摘要
计划行为理论作为解释个体行为决策过程的重要理论,应用范围愈加广泛。通过对国内外文献进行检索与梳理发现:在旅游研究领域,计划行为理论主要应用于旅游目的地选择行为、旅游产品类型选择行为、旅游者环境行为、旅游经营管理行为研究等方面。现有研究存在旅游研究主体受限,实践指导作用不足;不同理论结合的层次有待提升,研究方法略显单一;空间差异考虑不足,且缺乏全面动态研究等问题。今后应拓宽计划行为理论在旅游领域研究应用的方向和范围,加强计划行为理论在旅游发展过程中的实践指导意义。
As an important theory to explain the decision-making process of individual behavior,the theory of planned behavior is applied more and more widely. Through searching and combing the literature at home and abroad,it is found that the theory of planned behavior is mainly applied in the field of tourism to the study of tourism destination choice,tourism product type selection,tourist environment,tourism management and so on. At present,there are still some problems in the study,such as the limitation of tourism research subjects,the lack of practical guidance,the shallow level of different theoretical combination and discussion,the slightly singleness of research methods,the insufficient consideration of spatial differences,and the lack of comprehensive dynamic research,etc. Future studies are intended to broaden the direction and application of the theory of planned behavior in the field of tourism and strengthen the practical guiding significance of planning behavior theory in the process of tourism development.
As an important theory to explain the decision-making process of individual behavior,the theory of planned behavior is applied more and more widely. Through searching and combing the literature at home and abroad,it is found that the theory of planned behavior is mainly applied in the field of tourism to the study of tourism destination choice,tourism product type selection,tourist environment,tourism management and so on. At present,there are still some problems in the study,such as the limitation of tourism research subjects,the lack of practical guidance,the shallow level of different theoretical combination and discussion,the slightly singleness of research methods,the insufficient consideration of spatial differences,and the lack of comprehensive dynamic research,etc. Future studies are intended to broaden the direction and application of the theory of planned behavior in the field of tourism and strengthen the practical guiding significance of planning behavior theory in the process of tourism development.
引文
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[3]Ajzen I. The theory of planned behavior[J]. Research in Nursing&Health,1991,14(2):137.
[4]沈苏彦.国外基于计划行为理论的旅游者行为研究综述[J].商业经济,2011(14):24-26.
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[12]宋慧林,吕兴洋,蒋依依.人口特征对居民出境旅游目的地选择的影响:一个基于TPB模型的实证分析[J].旅游学刊,2016,31(2):33-43.
[13]Quintal V A,Thomas B,Phau I. Incorporating the winescape into the theory of planned behaviour:Examining‘new world’wineries[J]. Tourism Management,2015(46):596-609.
[14]Sparks B. Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions[J]. Tourism Management,2007,28(5):1180-1192.
[15]Hultman M,Kazeminia A,Ghasemi V. Intention to visit and willingness to pay premium for ecotourism:The impact of attitude,materialism,and motivation[J]. Journal of Business Research,2015,68(9):1854-1861.
[16]胡兵,傅云新,熊元斌.旅游者参与低碳旅游意愿的驱动因素与形成机制:基于计划行为理论的解释[J].商业经济与管理,2014(8):64-72.
[17]李华敏.乡村旅游行为意向形成机制研究[D].杭州:浙江大学,2007.
[18]郭倩倩,胡善风,朱红兵.基于计划行为理论的乡村旅游意向研究[J].华东经济管理,2013,27(12):167-172.
[19]Han H S. Travelers'pro-environmental behavior in a green lodging context:Converging value-belief-norm theory and the theory of planned behavior[J]. Tourism Management,2015(47):164-177.
[20]Han H,Meng B,Kim W. Emerging bicycle tourism and the theory of planned behavior[J]. Journal of Sustainable Tourism,2016:1-18.
[21]Goh E,Ritchie B,Wang J. Non-compliance in national parks:An extension of the theory of planned behaviour model with pro-environmental values[J]. Tourism Management,2017,59(April):123-127.
[22]周玲强,李秋成,朱琳.行为效能、人地情感与旅游者环境负责行为意愿:一个基于计划行为理论的改进模型[J].浙江大学学报(人文社会科学版),2014,44(2):88-98.
[23]林明水,赵东喜,刘丽华.游客不文明行为的改善路径:基于计划行为理论视角[J].福建师大学报(自然科学版),2016(3):152-159.
[24]Blas S S,MaféC R,Pérez I P. Factores determinantes de la lealtad al proveedor de servicios turísticos online,[J].Contaduría Y Administración,2013,58(2):279-302.
[25]马奔,刘凌宇,段伟,等.森林景区周边农户生态旅游经营行为研究:以陕西秦岭地区为例[J].农林经济管理学报,2015,14(6):653-660.
[26]邱守明,张婉尧,李小龙.农户参与国家公园生态旅游经营的意愿及影响因素[J].学术探索,2017(5):61-66.
[27]卢冲,耿宝江,庄天慧,等.藏区贫困农牧民参与旅游扶贫的意愿及行为研究:基于四川藏区23县(市)1320户的调查[J].旅游学刊,2017,32(1):64-76.
[28]罗文斌,钟诚,Dallen,等.乡村旅游开发中女性村官参与行为影响机理研究:以湖南省女性村官为例[J].旅游学刊,2017,32(1):54-63.
[29]周媛.餐饮企业员工旅游志愿服务行为意向影响因素探析[J].美食研究,2016,33(3):48-52.
[30]李卫飞.大学生志愿者旅游认知、态度与行为意向研究:基于计划行为理论[J].青年探索,2014(4):66-73.
[2]卢泰宏.消费者行为学50年:演化与颠覆[J].外国经济与管理,2017,39(6):23-38.
[3]Ajzen I. The theory of planned behavior[J]. Research in Nursing&Health,1991,14(2):137.
[4]沈苏彦.国外基于计划行为理论的旅游者行为研究综述[J].商业经济,2011(14):24-26.
[5]王昶,章锦河.计划行为理论在国内旅游研究中的应用进展与启示[J].山东师范大学学报(人文社会科学版),2017,62(1):131-139.
[6]Riebl S K,Estabrooks P A,Dunsmore J C,et al. A systematic literature review and meta-analysis:The theory of planned behavior's application to understand and predict nutrition-related behaviors in youth[J]. Eating Behaviors,2015(18):160-78.
[7]Scalco A,Noventa S,Sartori R,et al. Predicting organic food consumption:A meta-analytic structural equation model based on the theory of planned behavior[J]. Appetite,2017(112):235-248.
[8]Ali M,Saeed M M,Ali M M,et al. Determinants of helmet use behaviour among employed motorcycle riders in Yazd,Iran based on theory of planned behaviour[J]. Injury-international Journal of the Care of the Injured,2011,42(9):864-869.
[9]Padhi S S,Pati R K. Quantifying potential tourist behavior in choice of destination using Google Trends[J]. Tourism Management Perspectives,2017(24):34-47.
[10]Quintal V A,Lee J A,Soutar G N. Risk,uncertainty and the theory of planned behavior:A tourism example[J]. Tourism Management,2010,31(6):797-805.
[11]姚艳虹,罗焱.旅游者目的地选择的TPB模型与分析[J].旅游科学,2006,20(5):20-25.
[12]宋慧林,吕兴洋,蒋依依.人口特征对居民出境旅游目的地选择的影响:一个基于TPB模型的实证分析[J].旅游学刊,2016,31(2):33-43.
[13]Quintal V A,Thomas B,Phau I. Incorporating the winescape into the theory of planned behaviour:Examining‘new world’wineries[J]. Tourism Management,2015(46):596-609.
[14]Sparks B. Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions[J]. Tourism Management,2007,28(5):1180-1192.
[15]Hultman M,Kazeminia A,Ghasemi V. Intention to visit and willingness to pay premium for ecotourism:The impact of attitude,materialism,and motivation[J]. Journal of Business Research,2015,68(9):1854-1861.
[16]胡兵,傅云新,熊元斌.旅游者参与低碳旅游意愿的驱动因素与形成机制:基于计划行为理论的解释[J].商业经济与管理,2014(8):64-72.
[17]李华敏.乡村旅游行为意向形成机制研究[D].杭州:浙江大学,2007.
[18]郭倩倩,胡善风,朱红兵.基于计划行为理论的乡村旅游意向研究[J].华东经济管理,2013,27(12):167-172.
[19]Han H S. Travelers'pro-environmental behavior in a green lodging context:Converging value-belief-norm theory and the theory of planned behavior[J]. Tourism Management,2015(47):164-177.
[20]Han H,Meng B,Kim W. Emerging bicycle tourism and the theory of planned behavior[J]. Journal of Sustainable Tourism,2016:1-18.
[21]Goh E,Ritchie B,Wang J. Non-compliance in national parks:An extension of the theory of planned behaviour model with pro-environmental values[J]. Tourism Management,2017,59(April):123-127.
[22]周玲强,李秋成,朱琳.行为效能、人地情感与旅游者环境负责行为意愿:一个基于计划行为理论的改进模型[J].浙江大学学报(人文社会科学版),2014,44(2):88-98.
[23]林明水,赵东喜,刘丽华.游客不文明行为的改善路径:基于计划行为理论视角[J].福建师大学报(自然科学版),2016(3):152-159.
[24]Blas S S,MaféC R,Pérez I P. Factores determinantes de la lealtad al proveedor de servicios turísticos online,[J].Contaduría Y Administración,2013,58(2):279-302.
[25]马奔,刘凌宇,段伟,等.森林景区周边农户生态旅游经营行为研究:以陕西秦岭地区为例[J].农林经济管理学报,2015,14(6):653-660.
[26]邱守明,张婉尧,李小龙.农户参与国家公园生态旅游经营的意愿及影响因素[J].学术探索,2017(5):61-66.
[27]卢冲,耿宝江,庄天慧,等.藏区贫困农牧民参与旅游扶贫的意愿及行为研究:基于四川藏区23县(市)1320户的调查[J].旅游学刊,2017,32(1):64-76.
[28]罗文斌,钟诚,Dallen,等.乡村旅游开发中女性村官参与行为影响机理研究:以湖南省女性村官为例[J].旅游学刊,2017,32(1):54-63.
[29]周媛.餐饮企业员工旅游志愿服务行为意向影响因素探析[J].美食研究,2016,33(3):48-52.
[30]李卫飞.大学生志愿者旅游认知、态度与行为意向研究:基于计划行为理论[J].青年探索,2014(4):66-73.