婺源远郊庄园式民宿的用户选择策略
摘要
婺源作为江西省乡村旅游圣地,有着鲜明的徽派建筑风格和独特的丘陵地形风光,婺源民宿是当地乡村旅游中一项非常重要的项目。近年来,婺源旅游线路沿线村民都在参与民宿建设,各个村落都有着较大的民宿规模,在重点旅游区实现了从低端民居、客栈到高端民宿的全覆盖。本文对中高端民宿的市场价格定位及营销策略进行分析。
Wuyuan, as a rural tourism resort in Jiangxi Province, has a distinct Hui architectural style and unique hilly terrain scenery. Wuyuan Homestays is a very important project of local rural tourism. In recent years, villagers along Wuyuan tourism routes have participated in the construction of Homestays. Each village has a larger scale of Homestays. In key tourist areas, it has achieved full coverage from low-end residential houses, Inns to high-end Homestays. This article mainly discusses what kind of users are high-end Homestay.
Wuyuan, as a rural tourism resort in Jiangxi Province, has a distinct Hui architectural style and unique hilly terrain scenery. Wuyuan Homestays is a very important project of local rural tourism. In recent years, villagers along Wuyuan tourism routes have participated in the construction of Homestays. Each village has a larger scale of Homestays. In key tourist areas, it has achieved full coverage from low-end residential houses, Inns to high-end Homestays. This article mainly discusses what kind of users are high-end Homestay.
引文
[1]陈瑾.发展民宿经济与提升乡村旅游品质研究——以江西省为例[J].企业经济,2017(8):142-147.
[2]叶鹏,何燕燕.大学生民宿创业思路探讨——基于江西婺源民宿调查分析[J].农村经济与科技,2017(12):237-238.
[2]叶鹏,何燕燕.大学生民宿创业思路探讨——基于江西婺源民宿调查分析[J].农村经济与科技,2017(12):237-238.