在线音乐付费使用模式的问题与对策
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摘要
互联网的飞速发展和用户通过网络下载传播音乐的行为的增加使得音乐付费使用模式逐渐流行。但是在付费使用模式的运行过程中滋生了一系列问题。本文立足于当前付费使用模式的现状,主要分析立法保护不足、用户知识产权保护意识不强、集体管理组织职责履行不力、音乐付费标准不明四大主要问题,继而针对性的提出解决措施。其中"包月+梯级"付费方案的提出能够促进音乐细分市场的形成,切实维护音乐人、服务商、用户三方的利益。
With the rapid development of the Internet and the behavior of user through the network to download music is increased,the paid use model on music is gradually popular. However, a series of problems have arisen in the operation of paid use model. Based on the status quo of the current paid use model, the paper mainly analysis four major issues: shortness of legislative protection, lack of awareness of the protection of intellectual property rights, poor performance of collective management organizations, unknown music payment standards, then put forward specific measures. The "monthly + cascade" pay proposal can promote the formation of music market segments, and earnestly safeguard the interests of musicians, service providers and users.
With the rapid development of the Internet and the behavior of user through the network to download music is increased,the paid use model on music is gradually popular. However, a series of problems have arisen in the operation of paid use model. Based on the status quo of the current paid use model, the paper mainly analysis four major issues: shortness of legislative protection, lack of awareness of the protection of intellectual property rights, poor performance of collective management organizations, unknown music payment standards, then put forward specific measures. The "monthly + cascade" pay proposal can promote the formation of music market segments, and earnestly safeguard the interests of musicians, service providers and users.
引文
[1]刘华.美国《1998数字千年版权法》有关版权保护的新规定[J].上海高校图书情报学刊,2000,40(4):55-57.
[2]丁卯.网络音乐作品下载付费会员制现状调研—以陕西省西安市高校大学生群体为例[J].牡丹江大学学报,2015,100(4):122-124.
[3]Rathe.付费音乐服务,你真的需要吗?[J].电脑迷,2013,292(4):36-37.
[4]何秋养.百度音著协合作:一锤定音影响深远[N].信息时报,2011-04-2.
[5]吴劲珉.立法保护版权作品国家版权局将推动正版音乐付费[EB/OL].(2015-04-26).http://tech.gmw.cn/2015-04/26/content_15485391.htm.
[6]姚鹤徽.苹果itunes在线音乐商店:版权制度的未来模式[J].佛山科学技术学院学报:社会科技版,2011,145(5):50-56.
[7]丁卯.网络音乐作品下载付费会员制现状调研—以陕西省西安市高校大学生群体为例[J].牡丹江大学学报,2015,100(4):122-124.
[8]肖洋,谢红焰.比较视域下的在线音乐出版盈利模式研究[J].出版科学,2014,104(6):78-82.
(1)问卷有四个选项,分别用1、2、3、4表示:1为坚持听免费音乐,2为每月2元的包月下载,3为一首一元的按照曲目下载,4为其它。
(2)信息来源于各音乐平台官网公开信息
[2]丁卯.网络音乐作品下载付费会员制现状调研—以陕西省西安市高校大学生群体为例[J].牡丹江大学学报,2015,100(4):122-124.
[3]Rathe.付费音乐服务,你真的需要吗?[J].电脑迷,2013,292(4):36-37.
[4]何秋养.百度音著协合作:一锤定音影响深远[N].信息时报,2011-04-2.
[5]吴劲珉.立法保护版权作品国家版权局将推动正版音乐付费[EB/OL].(2015-04-26).http://tech.gmw.cn/2015-04/26/content_15485391.htm.
[6]姚鹤徽.苹果itunes在线音乐商店:版权制度的未来模式[J].佛山科学技术学院学报:社会科技版,2011,145(5):50-56.
[7]丁卯.网络音乐作品下载付费会员制现状调研—以陕西省西安市高校大学生群体为例[J].牡丹江大学学报,2015,100(4):122-124.
[8]肖洋,谢红焰.比较视域下的在线音乐出版盈利模式研究[J].出版科学,2014,104(6):78-82.
(1)问卷有四个选项,分别用1、2、3、4表示:1为坚持听免费音乐,2为每月2元的包月下载,3为一首一元的按照曲目下载,4为其它。
(2)信息来源于各音乐平台官网公开信息