游客涉入、地方依恋与旅游生态补偿支付意愿——以武夷山国家公园为例
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摘要
国家公园作为生态文明体制改革重要试点之一,是实现区域绿色发展的重要载体,同时也是旅游活动的重要生态资本。以武夷山国家公园为例,借助SPSS 22.0和AMOS 21.0对游客涉入、地方依恋与旅游生态补偿支付意愿的相关性与结构性关系进行研究,进一步明确旅游生态补偿机制。结果表明:(1)游客涉入中,"核心生活方式"和"风险性"维度对地方依恋和支付意愿的影响作用较低,验证结果不显著;(2)游客涉入中,"吸引力"和"自我表达"维度对地方依恋和支付意愿存在显著正向影响;(3)地方依恋对支付意愿的影响较小,验证结果不显著。
As the important ecological capital of tourism activities, environment was widely valued. As an experimental unit of ecological civilization system reform, the national park will play an important role in improving the eco-environment. From the dimensions of tourists' involvement and place attachment, the paper provided a new perspective using SPSS 22.0 and AMOS 21.0 software to study the correlation and structural relationship between tourists' involvement, local attachment and the willingness to pay for tourism eco-compensation. Taking Wuyishan National Park as an example, the results shows that :(1) The influence of "core lifestyle" and "risk" dimensions(tourists' involvement) on place attachment and willingness to pay(WTP) is low, and the results of verification are not significant.(2)The dimensions of "attractions" and "self-expression"(tourists' involvement) have significant and positive influence on place attachment and WTP;(3) The effect of place attachment on the WTP is low, and the results are not significant. According to the research conclusion, it is of practical significance to construct the eco-compensation mechanism of Wuyishan National Park from the perspective of improving the tourist's attachment and the sense of involvement.
As the important ecological capital of tourism activities, environment was widely valued. As an experimental unit of ecological civilization system reform, the national park will play an important role in improving the eco-environment. From the dimensions of tourists' involvement and place attachment, the paper provided a new perspective using SPSS 22.0 and AMOS 21.0 software to study the correlation and structural relationship between tourists' involvement, local attachment and the willingness to pay for tourism eco-compensation. Taking Wuyishan National Park as an example, the results shows that :(1) The influence of "core lifestyle" and "risk" dimensions(tourists' involvement) on place attachment and willingness to pay(WTP) is low, and the results of verification are not significant.(2)The dimensions of "attractions" and "self-expression"(tourists' involvement) have significant and positive influence on place attachment and WTP;(3) The effect of place attachment on the WTP is low, and the results are not significant. According to the research conclusion, it is of practical significance to construct the eco-compensation mechanism of Wuyishan National Park from the perspective of improving the tourist's attachment and the sense of involvement.
引文
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[23] 罗许伍,徐秀美,李幼常.拉萨古城居民地方依恋及其影响因素研究[J].地域研究与开发,2017,36(4):66-70,77.
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[26] 范钧,邱宏亮,吴雪飞.旅游地意象、地方依恋与旅游者环境责任行为——以浙江省旅游度假区为例[J].旅游学刊,2014,29(1):55-66.
[27] 王华,严婷.城市居民休闲的地方依恋研究——以广州荔枝湾为例[J].地域研究与开发,2014,33(5):104-108.
[28] 马向阳,杨颂,汪波.大陆游客涉入度与文化认同对台湾旅游目的地形象的影响[J].资源科学,2015,37(12):2394-2403.
[29] 周玲强,林青青.基于维度层次的背包游客动机与涉入的关系研究[J].浙江大学学报(人文社会科学版),2013,43(3):155-163.
[30] 王江哲,王刚,李维维.观光旅游者地方依恋、满意度与忠诚度间关系研究[J].地域研究与开发,2017,36(5):115-120.
[31] 陆敏,顾雪芝,姜辽.居民城市公园游憩涉入与地方依恋——以江苏省常州市红梅公园为例[J].地域研究与开发,2014,33(2):122-129.
[32] 刘德谦.“旅游”与“Tourism”的概念探问——旅游者活动?旅游业?旅游学?[J].旅游学刊,2017,32(9):80-102.
[33] 贾衍菊,林德荣.旅游者环境责任行为:驱动因素与影响机理——基于地方理论的视角[J].中国人口·资源与环境,2015,25(7):161-169.
[34] 唐文跃,龚晶晶,童巧珍,等.国家公园建设背景下庐山社区管治模式研究——基于居民地方依恋的视角[J].地域研究与开发,2018,37(6):104-109.
[35] 张茜,杨东旭,李文明.森林公园游客亲环境行为的驱动因素——以张家界国家森林公园为例[J].地域研究与开发,2018,37(3):101-106.
[2] 袁伟彦,周小柯.生态补偿问题国外研究进展综述[J].中国人口·资源与环境,2014,24(11):76-82.
[3] CUPERUS R,CANTERS J,PIEPERS A.Ecological Compensation of the Impacts of A Road[J].Ecological Engineering,1996,7(4):327-349.
[4] MURADIAN R,CORBERA E,PASCUAL U,et al.Reconciling Theory and Practice:An Alternative Conceptual Framework for Understanding Payments for Environmental Services[J].Ecological Economics,2010,69(6):1202-1208.
[5] 刘敏,刘春凤,胡中州.旅游生态补偿:内涵探讨与科学问题[J].旅游学刊,2013,28(2):52-59.
[6] WILLIAMS D R,ROGGENBUCK J W.Measuring Place Attachment:Some Preliminary Results[C]//National Recreation & Park Association.Proceeding of NRPA Symposium on Leisure Research.Ashburn,Virginia.1989:22-27.
[7] WESTER M.Underlying Concerns in Land-use Conflicts:The Role of Place-identity in Risk Perception [J].Environmental Science & Policy,2004,2(7):109-116.
[8] WILLIAMS D R,PATTERSON M E,ROGGENBUCK J W,et al.Beyond the Commodity Metaphor:Examining Emotional and Symbolic Attachment to Place[J].Leisure Sciences,1992,14(1):29-46.
[9] SHARPE E,EWERT A W.Interferences in Place Attachment:Implications for Wilderness[J].USDA Forest Service Proceedings,2000,3(15):218-222.
[10] SCANNELL L,GIFFORD R.Defining Place Attachment:A Tripartite Organizing Framework[J].Journal of Environmental Psychology,2010,30(1):1-10.
[11] JORGENSEN B S,STEDMAN R C.Sense of Place as An Attitude:Lakeshore Owners’ Attitudes toward Their Properties[J].Journal of Environmental Psychology,2001,21(3):233-248.
[12] SHERIF M,CANTRIL H.The Psychology of Ego-involvements:Social Attitudes and Identifications[J].American Journal of Psychology,1947,61(1):139.
[13] GURSOY D,GAVCAR E.International Leisure Tourists’ Involvement Profile[J].Annals of Tourism Research,2003,30(4):906-926.
[14] LI Y.Effects of Story Marketing and Travel Involvement on Tourist Behavioral Intention in the Tourism Industry[J].Sustainability,2014,6(12):9387-9397.
[15] 朱竑,刘博.地方感、地方依恋与地方认同等概念的辨析及研究启示[J].华南师范大学学报(自然科学版),2011(1):1-8.
[16] WILLIAMS D R,PATTERSON M E,ROGGENBUCK J W,et al.Beyond the Commodity Metaphor:Examining Emotional and Symbolic Attachment to Place[J].Leisure Sciences,1992,14(1):29-46.
[17] YUKSEL A,YUKSEL F,BILIM Y.Destination Attachment:Effects on Customer Satisfaction and Cognitive,Affective and Conative Loyalty[J].Tourism Management,2010,31(2):274-284.
[18] RAYMOND C M,BROWN G,WEBER D.The Measurement of Place Attachment:Personal,Community,and Environmental Connections[J].Journal of Environmental Psychology,2010,30(4):422-434.
[19] 余及斌.生态旅游涉入、地方依恋与环境负责任行为关系研究[D].杭州:浙江大学,2015:33-45.
[20] LAURENT G,KAPFERER J.Measuring Consumer Involvement Profiles[J].Journal of Marketing Research,1985,22(1)41-53.
[21] 陈卓.基于游客支付意愿的旅游生态补偿机制研究[D].北京:北京林业大学,2016:24-35.
[22] 张冰.长白山自然保护区旅游生态补偿支付意愿及受偿意愿的研究[D].哈尔滨:东北林业大学,2013:46-54.
[23] 罗许伍,徐秀美,李幼常.拉萨古城居民地方依恋及其影响因素研究[J].地域研究与开发,2017,36(4):66-70,77.
[24] WHEATON B,MUTHEN B,ALWIN D F,et al.Assessing Reliability and Stability in Panel Models[J].Sociological Methodology,1977,8:84.
[25] STEIGER J H.Structural Model Evaluation and Modification:An Interval Estimation Approach[J].Multivariate Behavioral Research,1990,25(2):173-180.
[26] 范钧,邱宏亮,吴雪飞.旅游地意象、地方依恋与旅游者环境责任行为——以浙江省旅游度假区为例[J].旅游学刊,2014,29(1):55-66.
[27] 王华,严婷.城市居民休闲的地方依恋研究——以广州荔枝湾为例[J].地域研究与开发,2014,33(5):104-108.
[28] 马向阳,杨颂,汪波.大陆游客涉入度与文化认同对台湾旅游目的地形象的影响[J].资源科学,2015,37(12):2394-2403.
[29] 周玲强,林青青.基于维度层次的背包游客动机与涉入的关系研究[J].浙江大学学报(人文社会科学版),2013,43(3):155-163.
[30] 王江哲,王刚,李维维.观光旅游者地方依恋、满意度与忠诚度间关系研究[J].地域研究与开发,2017,36(5):115-120.
[31] 陆敏,顾雪芝,姜辽.居民城市公园游憩涉入与地方依恋——以江苏省常州市红梅公园为例[J].地域研究与开发,2014,33(2):122-129.
[32] 刘德谦.“旅游”与“Tourism”的概念探问——旅游者活动?旅游业?旅游学?[J].旅游学刊,2017,32(9):80-102.
[33] 贾衍菊,林德荣.旅游者环境责任行为:驱动因素与影响机理——基于地方理论的视角[J].中国人口·资源与环境,2015,25(7):161-169.
[34] 唐文跃,龚晶晶,童巧珍,等.国家公园建设背景下庐山社区管治模式研究——基于居民地方依恋的视角[J].地域研究与开发,2018,37(6):104-109.
[35] 张茜,杨东旭,李文明.森林公园游客亲环境行为的驱动因素——以张家界国家森林公园为例[J].地域研究与开发,2018,37(3):101-106.