企业社会责任与企业成长:技术创新的中介效应
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摘要
基于资源基础理论,采用中国沪深A股上市公司数据,对企业社会责任、技术创新和企业成长之间的关系进行理论研究和实证检验,试图解释企业社会责任对企业成长的内在影响机制,并对技术创新在企业社会责任和技术创新关系中的中介作用以及组织冗余对两者关系的调节效应进行实证分析。结果表明,在中国情境下,企业承担社会责任能够促进技术创新和企业成长,技术创新在企业社会责任和企业成长关系中起部分中介作用,而组织冗余在企业社会责任和技术创新关系中具有显著的正向调节作用。研究结论为中国的企业社会责任实践提供了新的管理启示。
Based on the theory of resource-based view,it investigated the relationship between corporate social responsibility( CSR),technical innovation and firm growth using the Chinese A-share listed company data from Shanghai and Shenzhen Stock Exchanges. It explored the internal influence mechanism of CSR on firm growth. Meanwhile,it also examined the mediating role of technological innovation in the relationship between CSR and firm growth as well as the moderating role of organizational slack in the relationship between CSR and technological innovation. The results suggest that CSR can promote technological innovation and firm growth in Chinese context. Technological innovation plays a partial mediating role in the relationship between CSR and firm growth. Furthermore,it finds that organizational slack moderates the relationship between CSR and technological innovation positively. The result has a new managerial implication on the behavior of Chinese firms CSR.
Based on the theory of resource-based view,it investigated the relationship between corporate social responsibility( CSR),technical innovation and firm growth using the Chinese A-share listed company data from Shanghai and Shenzhen Stock Exchanges. It explored the internal influence mechanism of CSR on firm growth. Meanwhile,it also examined the mediating role of technological innovation in the relationship between CSR and firm growth as well as the moderating role of organizational slack in the relationship between CSR and technological innovation. The results suggest that CSR can promote technological innovation and firm growth in Chinese context. Technological innovation plays a partial mediating role in the relationship between CSR and firm growth. Furthermore,it finds that organizational slack moderates the relationship between CSR and technological innovation positively. The result has a new managerial implication on the behavior of Chinese firms CSR.
引文
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[2] MCWILLIAMS A,SIEGEL D. Corporate social responsibility and financial performance:correlation or misspecification?[J]. Strategic Management Journal,2000,21(5):603-609.
[3] RYNES S L,SCHMIDT F L,ORLITZKY M. Corporate social and financial performance:a meta-analysis[J].Organization Studies,2003,24(3):403-441.
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[8]马龙龙.企业社会责任对消费者购买意愿的影响机制研究[J].管理世界,2011(5):120-126.
[9]齐丽云,张碧波,郭亚楠.消费者企业社会责任认同对购买意愿的影响[J].科研管理,2016(5):112-121.
[10] SURROCA J,TRIBJ A,WADDOCK S. Corporate responsibility and financial performance:the role of intangible resources[J]. Strategic Management Journal,2010,31(5):463-490.
[11] MCWILLIAMS A,SIEGEL D. Corporate social responsibility:a theory of the firm perspective[J]. Academy of Management Review,2001,26(1):117-127.
[12] MARTINEZ-CONESA I,SOTO-ACOSTA P,PALACIOS-MANZANO M. Corporate social responsibility and its effect on innovation and firm performance:an empirical research in SMEs[J]. Journal of Cleaner Production,2017,142,Part 4:2374-2383.
[13] MIRVIS P,HERRERA M E B,GOOGINS B,et al. Corporate social innovation:how firms learn to innovate for the greater good[J]. Journal of Business Research,2016,69(11):5014-5021.
[14] BOCQUET R,LE BAS C,MOTHE C,et al. CSR,innovation,and firm performance in sluggish growth contexts:a firm-level empirical analysis[J]. Journal of Business Ethics,2017,146(1):241-254.
[15] TURBAN D B,GREENING D W. Corporate social performance and organizational attractiveness to prospective employees[J]. Academy of Management Journal,1997,40(3):658-672.
[16]张旭,宋超,孙亚玲.企业社会责任与竞争力关系的实证分析[J].科研管理,2010(3):149-157.
[17] MATTEN D,CRANE A. Corporate citizenship:toward an extended theoretical conceptualization[J]. Academy of Management Review,2005,30(1):166-179.
[18] GARRIGA E,MELD. Corporate social responsibility theories:mapping the territory[J]. Journal of Business Ethics,2004,53(1):51-71.
[19]李海芹,张子刚. CSR对企业声誉及顾客忠诚影响的实证研究[J].南开管理评论,2010(1):90-98.
[20]黄敏学,李小玲,朱华伟.企业被“逼捐”现象的剖析:是大众“无理”还是企业“无良”?[J].管理世界,2008(10):115-126.
[21] UEKI Y,JEENANUNTA C,MACHIKITA T,et al. Does safety-oriented corporate social responsibility promote innovation in the Thai trucking industry?[J]. Journal of Business Research,2016,69(11):5371-5376.
[22]李增福,汤旭东,连玉君.中国民营企业社会责任背离之谜[J].管理世界,2016(9):136-148.
[23] HART S L. A natural-resource-based view of the firm[J]. Academy of Management Review,1995,20(4):986-1014.
[24] BURKE L,LOGSDON J M. How corporate social responsibility pays off[J]. Long Range Planning,1996,29(4):495-502.
[25]周亚虹,贺小丹,沈瑶.中国工业企业自主创新的影响因素和产出绩效研究[J].经济研究,2012(5):107-119.
[26]刘峰,刘晴.外资工业企业出口行为与研发的非线性关系解析———基于研发投入内生异质性的视角[J].国际贸易问题,2015(8):94-103.
[27] MELLAHI K,FRYNAS J G,SUN P,et al. A review of the nonmarket strategy literature:toward a multi-theoretical integration[J]. Journal of Management,2016,42(1):143-173.
[28]邵剑兵,刘力钢,杨宏戟.基于企业基因遗传理论的互联网企业非市场战略选择及演变———阿里巴巴社会责任行为的案例分析[J].管理世界,2016(12):159-171.
[29] SHARFMAN M P,WOLF G,CHASE R B,et al. Antecedents of organizational slack[J]. Academy of Management Review,1988,13(4):601-614.
[30] BOURGEOIS L J. On the measurement of organizational slack[J]. Academy of Management Review,1981,6(1):29-39.
[31]郭立新,陈传明.组织冗余与企业技术创新绩效的关系研究———基于中国制造业上市公司面板数据的实证分析[J].科学学与科学技术管理,2010(11):52-60.
[32]蔡新蕾,高山行,杨燕.企业政治行为对原始性创新的影响研究———基于制度视角和资源依赖理论[J].科学学研究,2013(2):276-285.
[33] CHAUVEY J N,GIORDANO-SPRING S,CHO C H,et al. The normativity and legitimacy of CSR disclosure:evidence from France[J]. Journal of Business Ethics,2015,130(4):1-15.
[34]权小锋,吴世农,尹洪英.企业社会责任与股价崩盘风险:“价值利器”或“自利工具”?[J].经济研究,2015(11):49-64.
[35]李姝,谢晓嫣.民营企业的社会责任、政治关联与债务融资———来自中国资本市场的经验证据[J].南开管理评论,2014(6):30-40.
[36]田敏,李纯青,萧庆龙.企业社会责任行为对消费者品牌评价的影响[J].南开管理评论,2014(6):19-29.
[37] BARNEY J. Firm resources and sustained competitive advantage[J]. Journal of Management,1991,17(1):99-120.
[38] BARNETT M L. Stakeholder influence capacity and the variability of financial returns to corporate social responsibility[J]. Academy of Management Review,2007,32(3):794-816.
[39] GLAVAS A,PIDERIT S K. How does doing good matter? Effects of corporate citizenship on employees[J].Journal of Corporate Citizenship,2009,22(5):271-274.
[40] BARNETT M L,SALOMON R M. Beyond dichotomy:the curvilinear relationship between social responsibility and financial performance[J]. Strategic Management Journal,2006,27(11):1101-1122.
[41]蒋春燕,赵曙明.组织冗余与绩效的关系:中国上市公司的时间序列实证研究[J].管理世界,2004(5):108-115.
[42] EDWARDS J R,LAMBERT L S. Methods for integrating moderation and mediation:a general analytical framework using moderated path analysis[J]. Psychological Methods,2007,12(1):1-22.
[43]孙健,王百强,曹丰,等.公司战略影响盈余管理吗?[J].管理世界,2016(3):160-169.
[44] RAJAN R G,ZINGALES L. What do we know about capital structure? Some evidence from international data[J]. Journal of Finance,1995,50(5):1421-1460.
[45]温忠麟,张雷,侯杰泰,等.中介效应检验程序以其应用[J].心理学报,2004(5):614-210.
[46]罗津,贾兴平.企业社会责任行为与技术创新关系研究———基于社会资本理论[J].研究与发展管理,2017(4):104-114.
[2] MCWILLIAMS A,SIEGEL D. Corporate social responsibility and financial performance:correlation or misspecification?[J]. Strategic Management Journal,2000,21(5):603-609.
[3] RYNES S L,SCHMIDT F L,ORLITZKY M. Corporate social and financial performance:a meta-analysis[J].Organization Studies,2003,24(3):403-441.
[4] FREEMAN R E. Strategic management:a stakeholder-based approach[M]. Cambridge:Cambridge University Press,2010.
[5] PORTER M E,KRAMER M R. Strategy and society:the link between competitive advantage and corporate social responsibility[J]. Harvard Business Review,2006,84(12):78.
[6] RUSSO M V,FOUTS P A. A resource-based perspective on corporate environmental performance and profitability[J]. Academy of Management Journal,1997,40(3):534-559.
[7] WEI Z,SHEN H,ZHOU K,et al. How does environmental corporate social responsibility matter in a dysfunctional institutional environment? Evidence from China[J]. Journal of Business Ethics,2017,140(2):1-15.
[8]马龙龙.企业社会责任对消费者购买意愿的影响机制研究[J].管理世界,2011(5):120-126.
[9]齐丽云,张碧波,郭亚楠.消费者企业社会责任认同对购买意愿的影响[J].科研管理,2016(5):112-121.
[10] SURROCA J,TRIBJ A,WADDOCK S. Corporate responsibility and financial performance:the role of intangible resources[J]. Strategic Management Journal,2010,31(5):463-490.
[11] MCWILLIAMS A,SIEGEL D. Corporate social responsibility:a theory of the firm perspective[J]. Academy of Management Review,2001,26(1):117-127.
[12] MARTINEZ-CONESA I,SOTO-ACOSTA P,PALACIOS-MANZANO M. Corporate social responsibility and its effect on innovation and firm performance:an empirical research in SMEs[J]. Journal of Cleaner Production,2017,142,Part 4:2374-2383.
[13] MIRVIS P,HERRERA M E B,GOOGINS B,et al. Corporate social innovation:how firms learn to innovate for the greater good[J]. Journal of Business Research,2016,69(11):5014-5021.
[14] BOCQUET R,LE BAS C,MOTHE C,et al. CSR,innovation,and firm performance in sluggish growth contexts:a firm-level empirical analysis[J]. Journal of Business Ethics,2017,146(1):241-254.
[15] TURBAN D B,GREENING D W. Corporate social performance and organizational attractiveness to prospective employees[J]. Academy of Management Journal,1997,40(3):658-672.
[16]张旭,宋超,孙亚玲.企业社会责任与竞争力关系的实证分析[J].科研管理,2010(3):149-157.
[17] MATTEN D,CRANE A. Corporate citizenship:toward an extended theoretical conceptualization[J]. Academy of Management Review,2005,30(1):166-179.
[18] GARRIGA E,MELD. Corporate social responsibility theories:mapping the territory[J]. Journal of Business Ethics,2004,53(1):51-71.
[19]李海芹,张子刚. CSR对企业声誉及顾客忠诚影响的实证研究[J].南开管理评论,2010(1):90-98.
[20]黄敏学,李小玲,朱华伟.企业被“逼捐”现象的剖析:是大众“无理”还是企业“无良”?[J].管理世界,2008(10):115-126.
[21] UEKI Y,JEENANUNTA C,MACHIKITA T,et al. Does safety-oriented corporate social responsibility promote innovation in the Thai trucking industry?[J]. Journal of Business Research,2016,69(11):5371-5376.
[22]李增福,汤旭东,连玉君.中国民营企业社会责任背离之谜[J].管理世界,2016(9):136-148.
[23] HART S L. A natural-resource-based view of the firm[J]. Academy of Management Review,1995,20(4):986-1014.
[24] BURKE L,LOGSDON J M. How corporate social responsibility pays off[J]. Long Range Planning,1996,29(4):495-502.
[25]周亚虹,贺小丹,沈瑶.中国工业企业自主创新的影响因素和产出绩效研究[J].经济研究,2012(5):107-119.
[26]刘峰,刘晴.外资工业企业出口行为与研发的非线性关系解析———基于研发投入内生异质性的视角[J].国际贸易问题,2015(8):94-103.
[27] MELLAHI K,FRYNAS J G,SUN P,et al. A review of the nonmarket strategy literature:toward a multi-theoretical integration[J]. Journal of Management,2016,42(1):143-173.
[28]邵剑兵,刘力钢,杨宏戟.基于企业基因遗传理论的互联网企业非市场战略选择及演变———阿里巴巴社会责任行为的案例分析[J].管理世界,2016(12):159-171.
[29] SHARFMAN M P,WOLF G,CHASE R B,et al. Antecedents of organizational slack[J]. Academy of Management Review,1988,13(4):601-614.
[30] BOURGEOIS L J. On the measurement of organizational slack[J]. Academy of Management Review,1981,6(1):29-39.
[31]郭立新,陈传明.组织冗余与企业技术创新绩效的关系研究———基于中国制造业上市公司面板数据的实证分析[J].科学学与科学技术管理,2010(11):52-60.
[32]蔡新蕾,高山行,杨燕.企业政治行为对原始性创新的影响研究———基于制度视角和资源依赖理论[J].科学学研究,2013(2):276-285.
[33] CHAUVEY J N,GIORDANO-SPRING S,CHO C H,et al. The normativity and legitimacy of CSR disclosure:evidence from France[J]. Journal of Business Ethics,2015,130(4):1-15.
[34]权小锋,吴世农,尹洪英.企业社会责任与股价崩盘风险:“价值利器”或“自利工具”?[J].经济研究,2015(11):49-64.
[35]李姝,谢晓嫣.民营企业的社会责任、政治关联与债务融资———来自中国资本市场的经验证据[J].南开管理评论,2014(6):30-40.
[36]田敏,李纯青,萧庆龙.企业社会责任行为对消费者品牌评价的影响[J].南开管理评论,2014(6):19-29.
[37] BARNEY J. Firm resources and sustained competitive advantage[J]. Journal of Management,1991,17(1):99-120.
[38] BARNETT M L. Stakeholder influence capacity and the variability of financial returns to corporate social responsibility[J]. Academy of Management Review,2007,32(3):794-816.
[39] GLAVAS A,PIDERIT S K. How does doing good matter? Effects of corporate citizenship on employees[J].Journal of Corporate Citizenship,2009,22(5):271-274.
[40] BARNETT M L,SALOMON R M. Beyond dichotomy:the curvilinear relationship between social responsibility and financial performance[J]. Strategic Management Journal,2006,27(11):1101-1122.
[41]蒋春燕,赵曙明.组织冗余与绩效的关系:中国上市公司的时间序列实证研究[J].管理世界,2004(5):108-115.
[42] EDWARDS J R,LAMBERT L S. Methods for integrating moderation and mediation:a general analytical framework using moderated path analysis[J]. Psychological Methods,2007,12(1):1-22.
[43]孙健,王百强,曹丰,等.公司战略影响盈余管理吗?[J].管理世界,2016(3):160-169.
[44] RAJAN R G,ZINGALES L. What do we know about capital structure? Some evidence from international data[J]. Journal of Finance,1995,50(5):1421-1460.
[45]温忠麟,张雷,侯杰泰,等.中介效应检验程序以其应用[J].心理学报,2004(5):614-210.
[46]罗津,贾兴平.企业社会责任行为与技术创新关系研究———基于社会资本理论[J].研究与发展管理,2017(4):104-114.