从药事管理的角度谈我国保健品的监管
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摘要
随着我国经济的快速发展,人口的不断增长,加之老龄化人口比例不断增高,国人健康意识不断提高,保健品需求量持续上升。保健品行业有着极为广阔的发展空间,保健品行业进入门槛不高,导致大量鱼龙混杂的小型作坊滋生,使得该行业的市场竞争变得异常激烈。研究发现企业为了获取高利润运用多种营销方式夸大了保健品的功效,使消费者对药品、普通食品、保健品的概念模糊不清。为了帮助消费者特别是老年人能理性的购买保健品,解决保健品行业存在的价格虚高、乱象丛生、研发技术与标准低、销售人员的不专业、监管机制不完善等问题,本文从药事管理的角度提出几点监管措施,以期能有效地减少消费者在购买保健品时存在的风险。
With the rapid development of China's economy and the continuous growth of the population, as well as the increasing proportion of the aging population, Chinese people's health awareness is constantly improving, and the demand for health care products continues to rise. Health care products industry has a very broad space for development, the entry threshold of health care products industry is not high, resulting in a large number of mixed small workshops breeding, which making the market competition of the industry has become extremely fierce. It is found that enterprises exaggerate the efficacy of health care products by various marketing methods in order to obtain high profits, which confuses consumers' concepts of drugs, common food and health care products. In order to help consumers, especially the elderly, rationally buy health care products, solve the problems of the health care products industry, such as high prices, chaos, low research and development technology and standards, unprofessional sales staff, imperfect regulatory mechanism and so on, this paper proposed some regulatory measures from the perspective of pharmaceutical affairs management, in order to effectively reduce the risks when consumer is buying health products.
With the rapid development of China's economy and the continuous growth of the population, as well as the increasing proportion of the aging population, Chinese people's health awareness is constantly improving, and the demand for health care products continues to rise. Health care products industry has a very broad space for development, the entry threshold of health care products industry is not high, resulting in a large number of mixed small workshops breeding, which making the market competition of the industry has become extremely fierce. It is found that enterprises exaggerate the efficacy of health care products by various marketing methods in order to obtain high profits, which confuses consumers' concepts of drugs, common food and health care products. In order to help consumers, especially the elderly, rationally buy health care products, solve the problems of the health care products industry, such as high prices, chaos, low research and development technology and standards, unprofessional sales staff, imperfect regulatory mechanism and so on, this paper proposed some regulatory measures from the perspective of pharmaceutical affairs management, in order to effectively reduce the risks when consumer is buying health products.
引文
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[2]2016年中国人口老龄化现状分析及发展趋势预测[EB/OL].(2016-10-13)[2016-10-14].http://mt.sohu.com/20161013/n470181664.shtml.The current situation analysis and development trend forecast of China's population aging in 2016[EB/OL].(2016-10-13)[2016-10-14].http://mt.sohu.com/20161013/n470181664.shtml.
[3]韩林峄,吴晟,周海河.全面二孩政策下人口结构对经济发展影响研究[J].山东社会科学,2008,(5):2-5.Han LF,Wu Y,Zhou HH.A study on the impact of population structure on economic development under the universal two-child policy[J].Shandong Soc Sci,2008,(5):2-5.
[4]黎育佐.我国现代保健食品的综合分类[C].首届广西亚健康学术研讨会,2006.Li YZ.Comprehensive classification of modern health food in China[C].The first Guangxi Sub-Health Academic Seminar,2006.
[5]中国产业调研网发布的中国保健品行业现状调研分析及市场前景预测报告,2016[Z].China health care products industry status survey analysis and market outlook forecast report released by China industry research network,2016[Z].
[6]梁旭荣.我国保健品行业现状及发展趋势分析[J].中国盐业,2018,(3):31-35.Liang XR.Analysis of current situation and development trend of health care products industry in China[J].China National Salt Ind,2018,(3):31-35.
[7]刘玉成.警惕保健品虚假宣传营销侵害老年人权益[J].中国防伪报道,2016,(1):110-112.Liu YC.Beware of the false promotion and marketing of health care products that infringe upon the rights and interests of the elderly[J].China Anti-Count Report,2016,(1):110-112.
[8]吴学安.综合施策让老年人远离保健品骗局[N].人民法院报,2017-08-09(002).Wu XA.Comprehensive measures to keep the elderly away from health care products fraud[N].People's Court Daily,2017-08-09(002).
[9]赵衡.老年人保健品市场乱象该如何遏制[N].检察日报,2018-11-10(003).Zhao H.How should market chaos of old people health care product contain[N].The Procuratorial Daily,2018-11-10(003).
[10]谈煜鸿.老龄化背景下我国老年人保健品消费研究述评[J].经济论坛,2016,(6):108-111.Tan YH.A review of the research on the consumption of health care products for the elderly in China under the background of aging[J].Economic Forum,2016,(6):108-111.
[11]孙艳萍.老年人保健品的使用现状及影响因素研究[D].开封:河南大学,2015.Sun YP.Study on the status quo and influencing factors of health care products for the elderly[D].Kaifeng:Henan University,2015.
[12]宋海勇,李锐,于春媛,等.北京市国产保健食品新产品注册形势分析[J].首都食品与医药,2010,(5):32-36.Song HY,Li R,Yu CY,et al.Analysis of new product registration situation of domestic health food in Beijing[J].Capital Food Med,2010,(5):32-36.
[13]曹冰,蒋文平,段林利,等.重庆市市区老年人对保健品的认识及利用现况[J].中国老年学,2013,(17):4231-4233.Cao B,Jiang WP,Duan LL,et al.Understanding and utilization of health care products for the elderly in Chongqing[J].Chin Gerontol,2013,(17):4231-4233.
[14]陈富韬,汪建荣,齐贵新,等.完善我国现代医疗保障制度的建议[J].中国现代医学,2011,(1):158-160.Chen FT,Wang JR,Qi GX,et al.Suggestions on improving the modern medical security system in China[J].Mod Chin Med,2011,(1):158-160.
[15]钟芳芳.我国中药保健品的发展现状及发展趋势[J].中国卫生产业,2014,11(10):187-188.Zhong FF.The development status and trend of traditional Chinese medicine health care products in China[J].2011,(1):158-160.