不同保鲜模式对生鲜农产品供应链系统利润的影响分析
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摘要
针对消费者对生鲜农产品保鲜要求高但企业保鲜意识不足的问题,研究了不同保鲜模式对生鲜农产品供应链系统利润的影响。采用迭代关系表示生鲜农产品新鲜度,依据成员是否保鲜将保鲜模式分为8类,构建不同保鲜模式下的生鲜农产品供应链系统利润模型,并求解不同保鲜模式下生鲜农产品供应链系统的最优决策参数和利润,分析影响供应链系统利润的因素,最后通过数值算例验证模型结论。研究表明,供应链系统三者(生产商、分销商、零售商)均保鲜时利润最大,降低成本或者降低运输时间均可使供应链系统的订货量和利润上升。
In order to solve the problem that consumers had higher requirement for fresh agricultural products, while the enterprise lacked fresh-keeping awareness, the impact of different preservation modes on the profits of fresh agricultural products supply chain system was studied in this paper. The iterative relationship was used to represent freshness of fresh agricultural products, the preservation modes were divided into eight categories according to whether the members keep fresh or not, the fresh agricultural products supply chain system profit models based on different preservation modes were conducted, meanwhile optimal decision parameters and profit of supply chain system under different preservation modes were calculated and the factors affecting the profit of supply chain system were analyzed, finally, the conclusions of the model were verified by numerical examples. Research showed that, the supply chain had the biggest profit when all three supply chain members(suppliers, distributors and retailers)kept fresh, and the order quantity and profit of the supply chain system could increase with the reduce of the cost and the transportation time.
In order to solve the problem that consumers had higher requirement for fresh agricultural products, while the enterprise lacked fresh-keeping awareness, the impact of different preservation modes on the profits of fresh agricultural products supply chain system was studied in this paper. The iterative relationship was used to represent freshness of fresh agricultural products, the preservation modes were divided into eight categories according to whether the members keep fresh or not, the fresh agricultural products supply chain system profit models based on different preservation modes were conducted, meanwhile optimal decision parameters and profit of supply chain system under different preservation modes were calculated and the factors affecting the profit of supply chain system were analyzed, finally, the conclusions of the model were verified by numerical examples. Research showed that, the supply chain had the biggest profit when all three supply chain members(suppliers, distributors and retailers)kept fresh, and the order quantity and profit of the supply chain system could increase with the reduce of the cost and the transportation time.
引文
[1]熊峰,彭健,金鹏,等.生鲜农产品供应链关系契约稳定性影响研究——以冷链设施补贴模式为视角[J].中国管理科学,2015,23(8):102-111.DOI:10.16381/j.cnki.issn1003-207x.2015.08.012.
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[7]陈奕娟,何利芳,张诚一.考虑新鲜度的生鲜食品多阶段动态定价[J].物流技术,2015,34:138-141.DOI:10.3969/j.issn.1005-152X.2015.07.045.
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[10]杨磊,肖小翠,张智勇.需求依赖努力水平的农产品供应链期权契约优化[J].数学的实践与认识,2014,44(23):44-55.
[11]王磊.保鲜影响消费者效用的生鲜农产品订货、定价及供应链协调[D].重庆:重庆大学,2013.
[12]王磊,但斌.考虑消费者效用的生鲜农产品供应链保鲜激励机制研究[J].管理工程学报2015,21(1):200-206.DOI:10.3969/j.issn.1004-6062.2015.01.026.
[13]王磊,但斌.考虑保鲜影响消费者时变效用的生鲜农产品多品种订货模型[J].系统管理学报,2013,22(5):647-654.DOI:10.3969/j.issn.1005-2542.2013.05.007.
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[15]杨春,但斌,吴庆,等.考虑保鲜努力的生鲜农产品零售商与物流服务商的协调合同[J].技术经济,2010,29(12):122-126.DOI:10.3969/j.issn.1002-980X.2010.12.023.
[16]侯玉梅,林梦楠.需求受服务努力影响的生鲜农产品三级供应链协调性研究[J].燕山大学学报(哲学社会科学版),2014,15(4):118-124.DOI:10.15883/j.13-1277/c.20140411807.
[17]李滢棠,乔忠.果蔬供应链保鲜成本控制协同决策方法研究[J].科学与经济,2014,27(5):35-38.DOI:10.3969/j.issn.1003-7691.2014.05.008.
[18]陈军,但斌.努力水平影响流通损耗的生鲜农产品订货策略[J].系统工程理论与实践,2010,15(2):50-55.DOI:10.3969/j.issn.1007-5429.2010.02.011.
[19]王婧,陈旭.考虑流通损耗的生鲜农产品零售商期权订货策略[J].系统工程理论与实践,2012,32(7):1408-1414.DOI:10.3969/j.issn.1000-6788.2012.07.003.
[20]AKCAY Y,NATARAJAN H P,XU S H.Joint dynamic pricing of multiple perishable products under consumer choice[J].Management Science,2010,56(8):1345-1361.DOI:10.2307/40785208.
[2]樊世清,娄丹,孙莹.生鲜农产品冷链物流车辆配送路径优化[J].保鲜与加工,2017,17(6):106-111.DOI:10.3969/j.issn.1009-6221.2017.06.018.
[3]林略,雷晓燕,但斌.基于线性时变需求的鲜活农产品三级供应链协调[J].工业工程,2011,14(4):46-51.DOI:10.3969/j.issn.1007-7375.2011.04.008.
[4]林略,杨书萍,但斌.时间约束下鲜活农产品三级供应链协调[J].中国管理科学,2011,19(3):55-62.DOI:10.16381/j.cnki.issn1003-207x.2011.03.011.
[5]林略,杨书萍,但斌.收益共享契约下鲜活农产品三级供应链协调[J].系统工程学报,2010,25(4):484-491.
[6]杨书萍.收益共享契约下鲜活农产品供应链协调研究[D].重庆:重庆大学,2011.
[7]陈奕娟,何利芳,张诚一.考虑新鲜度的生鲜食品多阶段动态定价[J].物流技术,2015,34:138-141.DOI:10.3969/j.issn.1005-152X.2015.07.045.
[8]BLACKBURN J D,SCUDDER G D.Supply chain strategies for perishable products:The case of fresh produce[J].Production and Operations Management,2009,18(2):129-137.DOI:10.1111/j.1937-5956.2009.01016.x.
[9]CAI X Q,CHEN J,XIAO Y B.Optimization and coordination of fresh product supply chains with freshness-keeping effort[J].Production and Operations Management,2010,19(3):261-278.DOI:10.1111/j.1937-5956.2009.01096.x.
[10]杨磊,肖小翠,张智勇.需求依赖努力水平的农产品供应链期权契约优化[J].数学的实践与认识,2014,44(23):44-55.
[11]王磊.保鲜影响消费者效用的生鲜农产品订货、定价及供应链协调[D].重庆:重庆大学,2013.
[12]王磊,但斌.考虑消费者效用的生鲜农产品供应链保鲜激励机制研究[J].管理工程学报2015,21(1):200-206.DOI:10.3969/j.issn.1004-6062.2015.01.026.
[13]王磊,但斌.考虑保鲜影响消费者时变效用的生鲜农产品多品种订货模型[J].系统管理学报,2013,22(5):647-654.DOI:10.3969/j.issn.1005-2542.2013.05.007.
[14]但斌,王磊,李宇雨.考虑消费者效用与保鲜的生鲜农产品EOQ模型[J].中国管理科学,2011,19(1):100-108.DOI:10.16381/j.cnki.issn1003-207x.2011.01.007.
[15]杨春,但斌,吴庆,等.考虑保鲜努力的生鲜农产品零售商与物流服务商的协调合同[J].技术经济,2010,29(12):122-126.DOI:10.3969/j.issn.1002-980X.2010.12.023.
[16]侯玉梅,林梦楠.需求受服务努力影响的生鲜农产品三级供应链协调性研究[J].燕山大学学报(哲学社会科学版),2014,15(4):118-124.DOI:10.15883/j.13-1277/c.20140411807.
[17]李滢棠,乔忠.果蔬供应链保鲜成本控制协同决策方法研究[J].科学与经济,2014,27(5):35-38.DOI:10.3969/j.issn.1003-7691.2014.05.008.
[18]陈军,但斌.努力水平影响流通损耗的生鲜农产品订货策略[J].系统工程理论与实践,2010,15(2):50-55.DOI:10.3969/j.issn.1007-5429.2010.02.011.
[19]王婧,陈旭.考虑流通损耗的生鲜农产品零售商期权订货策略[J].系统工程理论与实践,2012,32(7):1408-1414.DOI:10.3969/j.issn.1000-6788.2012.07.003.
[20]AKCAY Y,NATARAJAN H P,XU S H.Joint dynamic pricing of multiple perishable products under consumer choice[J].Management Science,2010,56(8):1345-1361.DOI:10.2307/40785208.