互联网药品平台信任机制分析
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摘要
信任是合作交易的前提和基础,互联网药品平台信任机制的建立在整个医药电子商务经济的发展中起着举足轻重的作用。然而我国互联网药品领域中各种信任危机频发,严重侵害了消费者权益,降低了消费者信任度。本研究通过对医药电商的发展历程的了解,并通过对江苏省57家互联网药店的基本经营状况进行统计分析,分析互联网药品平台信任机制中存在的问题和影响因素,提出对我国互联网药品平台信任机制改善的对策和展望。
Trust is the premise and basis of cooperative transaction. The establishment of the trust mechanism of the Internet drug platform plays an important role in the development of the entire pharmaceutical e-commerce economy. However, the various crisises of confidence in the Internet medicine field in China have frequently infringed on consumer rights and reduced consumer trust. This paper analyzes the existing problems and influencing factors in the trust mechanism of Internet drug platform, and puts forward improved countermeasures and outlook through of the trust mechanism for China's Internet drug platform the understanding of the development history of pharmaceutical e-commerce, and through the statistics of the basic operating conditions of 57 Internet pharmacies in Jiangsu province.
Trust is the premise and basis of cooperative transaction. The establishment of the trust mechanism of the Internet drug platform plays an important role in the development of the entire pharmaceutical e-commerce economy. However, the various crisises of confidence in the Internet medicine field in China have frequently infringed on consumer rights and reduced consumer trust. This paper analyzes the existing problems and influencing factors in the trust mechanism of Internet drug platform, and puts forward improved countermeasures and outlook through of the trust mechanism for China's Internet drug platform the understanding of the development history of pharmaceutical e-commerce, and through the statistics of the basic operating conditions of 57 Internet pharmacies in Jiangsu province.
引文
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[2]Agnieszka Danek,Joana Urbano,Ana Paula Rocha,and Eugénio Olieira.Engaging the Dynamics of Trust in Computational Trust and Reputation Systems[C].Agent and Multi-Agent Systems:Technologies and Applications,4th KES International Symposium,2010(6070):22-31.
[3]中华人民共和国国家食品药品监督管理局官方网站.数据查询[EB/OL].[2018-05-12].http://appl.sfda.gov.cn/datasearch/.
[4]杨笛笑.“互联网+”背景下药品零售业的现状与思考[J].产业与科技论坛,2016,15(23):18-19.
[5]宋磊.电子商务环境下信任机制的建立方法[J].四川理工学院学报(社会科学版),2013,28(5):92-95.
[6]张震巍,汪光宝,沈爱宗.美国政府如何管理网上药店[J].医药导报,2004,23(5):353-354.
[7]申思思,李佳月,王松林,等.“互联网+”背景下药店及药学服务市场监管法律问题探讨[J].中国药事,2017,31(12):1390-1394.
[2]Agnieszka Danek,Joana Urbano,Ana Paula Rocha,and Eugénio Olieira.Engaging the Dynamics of Trust in Computational Trust and Reputation Systems[C].Agent and Multi-Agent Systems:Technologies and Applications,4th KES International Symposium,2010(6070):22-31.
[3]中华人民共和国国家食品药品监督管理局官方网站.数据查询[EB/OL].[2018-05-12].http://appl.sfda.gov.cn/datasearch/.
[4]杨笛笑.“互联网+”背景下药品零售业的现状与思考[J].产业与科技论坛,2016,15(23):18-19.
[5]宋磊.电子商务环境下信任机制的建立方法[J].四川理工学院学报(社会科学版),2013,28(5):92-95.
[6]张震巍,汪光宝,沈爱宗.美国政府如何管理网上药店[J].医药导报,2004,23(5):353-354.
[7]申思思,李佳月,王松林,等.“互联网+”背景下药店及药学服务市场监管法律问题探讨[J].中国药事,2017,31(12):1390-1394.